ASSA ABLOY Group is deeply rooted in the Chinese market Yale electronic lock retail store layout nationwide

Beijing, October 14, 2011 - ASSA ABLOY is the global leader in door opening solutions and is committed to meeting the full range of users' needs for safety, security and convenience. In order to be close to the end users, so that they can better understand and experience the world's leading home digital electronic lock products, Yale, the international high-end lock brand of the group, has opened “Yale Electronic Lock Retail Store” in major cities in China. The theme of home security is to showcase the application of the Yale electronic lock in different scenarios, so that users can better feel the high-quality intelligent life brought by Yale. At the same time, the blueprint for the ASSA ABLOY Group's deep-rooted Chinese market has also surfaced.

Today's China, with the rapid improvement of people's living standards, consumers' demand for high-end brands is growing; the acceleration of municipal construction, commercial and residential real estate development has greatly expanded the market capacity of high-end electronic locks. In order to meet this demand, the world's number one electronic door lock company - ASSA ABLOY Group's South Korea's iRevo Electronics Co., Ltd. and the lock industry legend Yale, jointly launched Yale digital electronic door locks, committed to The fast-growing Chinese market promotes digital electronic lock products, enabling more Chinese users to enjoy the security and convenience brought by digital electronic locks.

Yale is one of the oldest international brands in the world and one of the most prestigious brands in the lock industry. Yale history captures the major innovations in the development of the lock industry. Yale electronic locks, including many of the world's leading patent technologies, including iRevo's core technology, Floating ID, are used to provide stable performance, non-replicable keys, intrusion alarm system, and stylish appearance. . Its 24-hour customer service system has won the trust and praise of many customers, and has become a trend leading brand in the same industry.

At present, with the support of ASSA ABLOY Group, iRevo China distributors have successfully opened “Yale Electronic Lock Retail Stores” in key cities such as Shanghai, Beijing, Guangzhou, Hangzhou, Fuzhou, Ningbo and Quanzhou. A total of 13 were opened this year. In addition, up to 50 store-in-shops will be added in other regions. ASSA ABLOY Group hopes to build a platform for face-to-face communication with more companies and consumers in this innovative way. It is worth noting that various Yale electronic lock products displayed in the “Yale Electronic Lock Retail Store” are processed and manufactured at iRevo's new factory in Shanghai. The manufactured products are processed and sold to many countries in strict accordance with the process and quality standards of Korea Reliance (iRevo).

As the original advocate and leader of the creation and development of Yale Electronic Lock Retail Store, Harrison Kim, Director of Operations, iRevo China, ASSA ABLOY Group said, “In addition to simply displaying our leading products, we also It is planned to install a network demonstration system in the store to display products such as video phones, hoping to attract more consumers to visit and make visitors experience more fun in the process."

Through this series of initiatives, ASSA ABLOY Group will strengthen its interaction with end users and promote its brand concept and product value. Under the leadership of the ASSA ABLOY Group, Yale Electronic Lock and other outstanding brands will continue to provide the world's leading door opening solutions for Chinese users, and ultimately strive to meet the safety, security and use of products. Convenient needs; protect consumers' favorite items and make people feel more comfortable and worry-free. For more information on Yale Electronic Lock, please visit

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