Since July, the prices of ceramic sanitary ware products have shown a clear upward trend, especially in the recent period of very large growth. Because of the large price increase of raw materials, bathroom companies have to increase the price of products. Another major reason is that the rising cost of labor is also objectively causing companies to raise the price of products. It can be said that these two aspects are causing the recent The main reason for the price increase of ceramic sanitary ware products. Although the price has risen, the current ceramic sanitary ware production capacity is in a state of excess. For this reason, on the one hand, market consumers have more choices for high-priced ceramic sanitary ware products, and they want to wait for product prices to fall and purchase again. On the other hand, enterprises appear. The stocks have continued to rise due to stocks. In this case, ceramic sanitary ware companies use some tricks to deal with it. Let's take a look at how the company treats such high prices and large inventory.
Adjusted by product differences
The emerging areas of ceramic sanitary wares are still blindly expanding their production capacity, resulting in severe saturation of products on the market. Some regions are only pursuing one-sided economic benefits and neglecting the overall appearance of the market. This phenomenon is becoming more and more serious. Under this circumstance, enterprises began to pay attention to the differences of products, and constantly reformed the production process so that products can be distinguished from similar products on the market, so as to achieve the goal of attracting consumers. Some companies have also adopted new materials to attract recruiters, purchase new materials from raw material suppliers to create new technology products, and better attract market consumers through new products, so that product design is novel, materials used are novel, and so on.
Shrinking production lines are becoming more common
Because the small and medium-sized brand ceramic sanitary ware enterprises have low anti-risk ability, they are more impacted by the market and adopt a shrinking production line to deal with the off-season. Some companies have gradually reduced their production capacity since May, such as reducing the cost of labor and other aspects, and helping to reduce the inventory pressure of enterprises. Enterprises including strong sanitary wares such as Chaozhou in Guangdong have also stopped production, and this kind of self-protection has been used to reduce adverse effects.
Expand business into effective measures
Many companies have not been idle during this period but have visited customers everywhere, because companies do not have to invest too much energy in production at this time, so they can invest more power in the customer and better communicate with customers. More cooperation in the future. In addition, strengthening cooperation with raw material suppliers and distributors will help the company to reduce costs and obtain better sales results.
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