Furniture brand halfway debut "reform" more than "private customization"

“Private customization”, “full house customization”, “to create unique furniture”, similar propaganda methods are hard to make people feel excited. However, when a large wave of “customization” flocks to the market, how do you decide? How to make it? Has become a question in the hearts of many consumers. The furniture market, which is easy to follow, is more difficult to distinguish in the “customization” boom.

Recently, the reporter walked around the market and found many problems. At the same time, he invited professionals to answer questions and talk about the custom doorway.

The furniture brand is halfway out of the way.

The screams of “making customization and doing finished products” are more and more in the market. It seems to be a two-pronged model. It is not difficult to find problems in actual exploration.

It is a clever use of space and unique features, which is the effect of custom furniture that many consumers are eager to see. And is this the case? The reporter visited several small and well-known furniture brands and found that their so-called customization, mostly using the original finished furniture plate, style, design, modify the size of the furniture according to a certain proportion, to meet the needs of different spaces. There are also brands that, like some corners and corners, you can also customize the corner wardrobe to make reasonable use of space, but consumers also have to choose "reconstruction" in the limited range of finished cabinets.

An industry insider who is unwilling to disclose his identity said that in fact the finished furniture has formed its own fixed production line, and the difference between the process and the custom furniture production mode is difficult to form a consensus in the short term. Therefore, most of the finished furniture brands that are debuted in the market are often restructured rather than customized, and the individualized consumer demand has not been solved.

Home improvement company to insert another foot

Of course, when it comes to customization, in addition to the excitement of the furniture brand on the one hand, the home improvement company is not to be outdone. After the basic construction, the “follow-up” furniture customization has become the selling point of many home improvement companies.

Mr. Wang, who is preparing to decorate, told reporters that he recently found a decoration company near Lize Bridge, promised to be able to do the whole house customization, but when Mr. Wang put forward some of his own requirements, the other party said that the customization should be used. The content of the materials and design should be “played” on the basis of the company's existing content. Mr. Wang said that when he finally found out, it was basically that the home improvement company went to the site to take the wood board to play the Cabinet. "I didn't feel any participation in it. I didn't have the choice and design content. I don't think this is custom."

During the visit, the staff of another home improvement company told the reporter that different types of plates, colors and styles can be provided for consumers to choose. In the process, the simulated scene pictures will be displayed for consumers at different stages, but at the same time the work The staff also said "honestly" that the picture is different from the real three-dimensional space, and the design and final effect are reduced by about 80%.

In fact, for regular custom products such as cabinets and cloakrooms, home improvement companies have their own set of experience, but customization is a professional job, if you want to mention the "full house customization" and "private customization" level. There is a suspicion of bragging.

“Private Customization” breaks through the whole house and participates in the whole process.

Compact use of space and customization of furniture that is suitable for you and for the brand is not a simple matter for consumers or brands.

In this regard, Wang Qingchang, a furniture design director, said that the sales terminal of professional custom furniture needs to match advanced design software and a strong team of designers. The production terminal should match the fully automated high-end digital control equipment, which takes time and research experience. Accumulated, not just a follow-up can be imitated. At the same time, Wang Qingchang said that true customization should enable consumers to participate in the entire design process, and even allow consumers to express their wishes and ideas directly to the designer for "private customization."

In addition, in the store's storefront, the newly added children's custom furniture and cabinet series will make the customization to the "full house" a step closer. At the same time, many technical means are flexibly applied to the furniture. The easy-to-remove, rechargeable lighting in the closet and the opening and closing track that can be operated remotely and remotely can be installed according to the needs of consumers. Zhou Kaijun, the general manager of the furniture, said that the same type of plate has 36 kinds of colors, and the hardware accessories including the door handle have dozens of choices and even can be customized. The whole process is 3D software to show the stereo effect, which is convenient to modify and improve. These foundations are all prepared to better suit the needs and preferences of consumers.

It can be seen in the market that some brands that have been customized for single products have begun to exert their full strength. For example, Sofia, which is a custom-made wardrobe “born”, also has a custom-made attack on the whole house. Cabinets and multifunctional furniture products are increasingly enriched.

prompt

Need to remind consumers that custom furniture in the smart and rational use of space, but also has the characteristics of not easy to move, consumers should also consider comprehensive, pay attention to details, while paying attention to the following issues:

Choose the suitable space, make full use of the original natural space of the building; match the decoration style, pay attention to the coordination of design; fully express your individual needs, while ensuring the comfort and humanity of use; the home environment must have The overall sense, coordination and unification; the construction accuracy of the decoration should be high standard to ensure the installation accuracy of the cabinet.

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