Hardware lock industry low threshold need to build a brand to win the market

With the improvement of people’s living standards and improvement of housing conditions, it is determined that door locks will inevitably become the leader in the lock market. These locks are closely related to the real estate, furniture, property management and other industries, more and more tricks, higher and higher quality requirements.

It is reported that China's hardware products, especially hardware locks are still in the low-end development period, and the international hardware industry market has been relatively complete, high-end product market share.

Locks need to raise the threshold of the industry Even if hardware locks companies have an advanced patented technology, then the hardware locks market will appear similar lock products. The threshold of hardware locks is low everywhere, and the awareness of lock patent protection is weak.

In the current environment, the low threshold of the lock industry is doomed to the confusion of the hardware lock market.

Before the infringement incident occurred in the lock market, the Yiwu Chongcheng Chamber of Commerce and Industry investigated 50 clues of allegedly infringing registered trademark “YALE” locks on the Jiangling vehicle in front of a shop on the west side of the Xiqiao District of Yiwu City. Check out.

It was found out that the registrant of the “YALE” trademark was Yale Security (USA), and the “YALE” brand lock sold by the party’s Chen was sold without permission from the trademark registrant.

According to the account of the parties concerned, the aforementioned trademark infringement locks were purchased from a business household in Pujiang at a price of RMB 0.35 per unit on July 8th, and then shipped to a store on Qiaoxi Street. The goods were seized by commercial and industrial law enforcement officers without unloading the car.

The lack of brand awareness in the market The lack of brand awareness in hardware locks and lock products in the hardware lock market is not just a lock product of some miscellaneous brands.

Small locks should also have his branded products. With the brand, lock products have their own labels, increasing customer acceptance. However, some lock companies are not aware of the importance of the brand, so hardware locks have very few branded products.

The hardware market can be seen everywhere, branded, unbranded, and in short, mixed. Hardware locks have low barriers to entry, and many hardware locks have a wide range of products, low quality requirements, and low prices, so they have a certain market. This low threshold hardware lock market will inevitably lead to low overall hardware lock market barriers.

With the continuous deepening of China's opening to the outside world, high-end buildings have developed rapidly, and the outlook for the premium lock market is optimistic.

China's lock industry has increased investment in high-tech locks year by year, and the market demand for high-grade locks has also increased year by year. In particular, the demand for high-end locks in developed countries is extremely strong.