Hardware locks monopoly chain circulation pattern is changing

The rise of emerging channels not only makes hardware manufacturers face major issues such as re-establishing traditional agents, dealers, and restructuring cooperation, but also exposes companies to the danger of falling market control. Distribution channels tend to be flat, and some new hardware hypermarkets and big markets have emerged. Some operators and large distributors have also established their own brands, which conflict with corporate retail strategies. The traditional channels of the industry are diversified and functional. Rapid development trend. The hardware lock industry is slow-moving, and the reasons for the low-end products are difficult to solve, and the problems of product branding and channel diversification. For this problem, industry analysts believe that the new trend of the Chinese hardware industry is becoming more and more obvious. The circulation pattern of China's hardware industry is undergoing profound and fierce changes. In recent years and in the future, it should be Mainly because the circulation and terminal channels operate in a state of cross-operation, the traditional channels still play an important role, especially in the second and third-tier markets.

At present, the companies operating in the industry are more successful, such as Huitailong, Yajie, Dinggu, Yazhanda, and Modern. However, how to successfully operate the store has become a topic of constant discussion among many marketing workers. The store has a lot of success. Where are the core points of the success of the store? The store has the following characteristics:

1: The integration of sales and specialty store services can create a stable and loyal lock for the consumer group;

2: Conducive to the stability and development of the sales network, maintaining the continuity and stability of the Group's operations;

3: It is easy to provide the terminal distributors and consumers with the product information of the locks in a timely manner, and it is easy to collect market and channel information;

4: When consumers go to a specialty store to purchase products, the lock has a 100% sales opportunity (no other brands in the store), which greatly increases the turnover rate of the lock products;

5: The store can go deep into the community, better provide reliable and caring services for farmers, develop a vast rural market, and help accelerate the development and construction of the third and fourth-tier markets, which is significant and far-reaching. Store display, lighting, packaging, advertising;

6: Take pricing sales and open shelves sales;

7: Site selection in bustling commercial districts, shopping malls or department stores, shopping centers;

8: The sales volume is small, high quality and high gross profit; the specialty store is a window of lock brand, image and culture, which is conducive to the further improvement of the lock brand;

9: Effectively implement and implement the lock culture and activity policy, effectively improve the execution of the group, and break through the management bottlenecks that modern enterprises generally face;

10: Concentrate on professional and exclusive lock brand, greatly enhance the terminal sales ability of lock products, truly form the king of the "terminal is king" style, and easy management, mutual benefit and symbiosis, easy to form a large number of large loyal customers and core distribution Business, the group can wholeheartedly coach and nurture;

11: More opportunities for customers to purchase lock series products (monopoly + quality products + star service) to increase the sales of lock products; business area is determined according to the characteristics of the products;

12: Focus on brand reputation, sales staff has a wealth of product knowledge, and provide professional knowledge services. Note: Professional stores and specialty stores can choose the form of a single store or a store.

13: The store must have branded goods support;

14: The decoration should be unique.

Opening a brand store is undoubtedly a very good choice to achieve the above goals. In fact, the opening of brand stores has become the primary channel operation strategy for some domestic enterprises. Reasonable, systematic, strategic branding, market building, consumer communication, and the establishment of a sales system are the need for many companies to integrate in a timely manner.

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Tag: Top solid hardware industry traditional channels operators four-level market

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