The furniture industry's marketing meager profit era is gradually opening

The trend of the development of the furniture industry for several years is gradually getting colder, but this is a normal state. No one can guarantee that it will continue to go well. It is the essence of the development of the industry, but as the industry matures, more brands Entering the current stage and entering the micro-profit stage, furniture companies need to do a good job of channel transfer to find more opportunities.

The development of furniture enterprises needs to seize the opportunity

In the era of “micro-happiness”, furniture companies are not only facing the new normal of the overall economic slowdown, but also the foreign “invaders” who are holding huge capital to the building materials industry, and they are under the banner of subversion. In this environment, building materials companies can only actively reduce their gross profit and gain development opportunities in the form of small profits but quick turnover. As the largest building materials mover in China, furniture companies must first reduce the gross profit margin and cater to customers to the greatest extent. If the management costs of enterprises cannot be reduced, enterprises may have to accept the fate of being eliminated.

In 2015, many furniture companies are the key year to determine the success or failure of the rise and fall. If they rush or expand cautiously, they may lose their market position. Therefore, professional deep cultivation has become a mainstream view of the development of public enterprises. Faced with the increasingly severe situation, the leader of a building materials company has quietly found a direction of deep ploughing - rushing to the countryside. It is true that, like other industries, the furniture industry that has developed for decades can actually achieve channel differentiation. It is not difficult to foresee that in 2015, many furniture companies will further penetrate into the third, fourth and fifth tier cities to occupy the vast rural market. However, the market development prospects are geometric, and it is still necessary for furniture companies to decide according to their actual conditions.

Small profits but quick turnover, with less wins

In the era of "great happiness", the Yellow Crane has never returned. In the "micro-happiness" era, furniture companies are not only facing the new normal of the overall economic slowdown, but also the layman who is holding a huge amount of capital to the building materials industry. Under the banner of subversive, the building materials companies only actively reduce their gross profit and gain development opportunities in the form of small profits but quick turnover.

Many furniture company executives said that it is not easy for consumers to decorate their houses. Most people in their lifetime have only one or two opportunities. Enterprises should try their best to cater to consumers. Furniture companies must first reduce the gross profit margin and cater to customers to the greatest extent. If the company's management fees cannot be reduced, the company may have to accept the fate of being eliminated.

Faced with the new challenges of 2015, the rise and fall of furniture companies is actually between the thoughts. Where is the model that is really suitable for their own development? It is worthwhile for all building materials companies including furniture companies to explore and think deeply.

Concerned about surprises

Label: furniture industry marketing meager profit era is gradually opening

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