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Economists believe that the development of each industry or industry has to go through a process, the industrial life cycle. This process generally consists of four phases: the start-up phase, the growth phase, the maturity phase, and the recession phase. At present, China's hardware lock industry is in the stage of maturity and decline. Why do you say this? In recent years, the state has been advocating the transformation of economic growth mode, and governments at all levels have also invested heavily in promoting industrial upgrading. Many local governments are implementing industrial transfer, eliminating backward production capacity, reducing the number of enterprises, avoiding redundant construction, and improving the overall quality of enterprises.
The homogenization of products in China's hardware lock industry is serious. There are a large number of small and micro enterprises, and the sales channels of various enterprises are similar. The brands that can be well known by consumers are rare. Even in the home building materials industry, the number of well-known hardware lock brands Not much. Therefore, after the end of the current economic cycle, many small and micro enterprises will be eliminated. General Manager of Puxin Hardware, Bi Bizheng said: "The state will force some industries and enterprises to be eliminated through various macro-control measures. The purpose is to improve the overall development of the industry and to improve the overall competitiveness of the industry. Currently, the hardware lock industry It is the 'fally autumn', domestic, the real estate market is sluggish, the demand for hardware lock products is declining, and the sales volume is declining. In the foreign trade market, the volume of orders of many export-oriented enterprises this year has decreased compared with previous years."
In the future, there will be three major trends in the development of the hardware lock industry.
Trend 1: Digital fingerprint locks are expected to make up for technical shortcomings
As far as the lock products themselves are concerned, most of the locks on the market in China are mechanical mortise locks and ball locks. These two kinds of locks are simple in production technology. As long as they are real materials and strictly control the various manufacturing processes, quality problems will not occur. But these two kinds of locks are not high-tech products, the technical content is low, and it is difficult to upgrade. Therefore, after nearly 20 years of development, the domestic lock industry has still not made breakthrough progress, and product functions have always been positioned on practical and security anti-theft functions. The biggest effort that companies can make is to control the quality of the products and to make new appearances. It is no exaggeration to say that the low technical content causes the congenital deficiency of the mortise lock and the ball lock, which has become a short board for the development of the lock industry.
However, the advent of electronic fingerprint locks has made the hardware lock industry a certain change. With the development of intelligent security technology and the widespread use of chips, electronic fingerprint locks have developed rapidly. At present, some big brands such as Huitailong, Bailemen, Mingmen, and Sakura have developed intelligent electronic fingerprint locks. Puxin Hardware is also actively developing digital smart lock products, investing a lot of money and manpower, and has set up a production workshop for this purpose. Zhai always said that the intelligent electronic fingerprint lock may become the last "blue ocean" in the lock industry. The market space is still large, the profit is relatively high, and the profit brought by after-sales service is also very large. It is worth paying for the lock enterprise. To survive, a company must walk on two legs in terms of products. First, it must have high value-added products, which can bring more profits to the enterprise. Second, it must have a lot of products. This product only needs Earn a small amount of profit, the purpose is to attract the attention of consumers, improve the brand and the influence of the company. Both are indispensable. For lock companies, the ball lock can be used for the volume, while the mortise lock and the electronic lock can get more profit.
Trend 2: Locking enterprises and door enterprises cooperate to emphasize personalization
As we all know, although the scale development of the lock industry is earlier than that of the door industry, after the high-speed development of the door industry for more than a decade, its industrial scale is far beyond the lock industry. Today, the development of the door industry has become the vane of the lock industry. It is often the case that after a new door is introduced, the lock company will design and produce matching locks according to that door product. Many European style locks on the market are produced according to the design concept of high-end European wooden doors.
At present, in the cooperative relationship between the door enterprises and the lock enterprises, the door factories occupy a dominant position. In most cases, the lock company seeks cooperation with the door enterprises, and very few door factories actively cooperate with the lock factory. Most lock business owners also believe that the lock is the accessory product of the door. Only when the door factory is satisfied, the lock product may be sold.
At present, in the cooperative relationship between the door enterprises and the lock enterprises, the door factories occupy a dominant position. In most cases, the lock company seeks cooperation with the door enterprises, and very few door factories actively cooperate with the lock factory. Most lock business owners also believe that the lock is the accessory product of the door. Only when the door factory is satisfied, the lock product may be sold.
It is predicted that in the next five years, the demand for high-end locks in China will exceed 10 billion US dollars. Therefore, lock enterprises should work hard to develop internal products, continuously develop new products with high technology content and high added value, and improve brand awareness on the basis of vigorously improving product quality. In order to highlight the encirclement and increase product research and development in the downturn of the market, Dongke Hardware has recently launched four “China Rhyme†series products with high quality and unique design. It is a product specially designed for high-end door enterprises, which is very popular in the market. Welcome, to achieve the goal of "high-end door with high-end lock". From the current point of view, more and more enterprises will choose a well-known brand lock enterprise with strength and product quality to cooperate. The lock products required by high-end wooden door enterprises must not only be practical, but also have certain artistic value. Therefore, lock enterprises must work hard on product design, increase research and development efforts, produce personalized products, to achieve product differentiation, and attract the attention of door enterprises.
Trend 3: Customization of the door industry will create customized locks
The size of building door openings in China is not uniform, making the door and window industry still based on customization. Customized production of the door industry will lead to the customization of the hardware lock industry. Since household items such as doors and windows, furniture, wardrobes, cabinets, etc. can be customized, it is entirely possible to customize the production of lock products. Because the trend of door lock bundle sales is becoming more and more obvious, consumers are more inclined to buy products that already have locks.
In the future, there may be two cases in the customization of the lock industry: one is that the lock becomes a supporting production workshop of the door enterprise; the other is that after a design company receives the order, it arranges the door enterprise and the lock enterprise to follow the order requirements. Production, but the brand owner of the door and lock is the design company. At present, there are already companies trying to make the first attempt. With the arrival of the lock-up industry in the lock industry, some small and micro-locked enterprises will be eliminated. Enterprises that have survived the "painful" stubbornness are more competitive and more capable of customized production. In the future, the door enterprises and lock enterprises with high brand awareness and certain scale will usher in a new situation of cooperation, and the customized production of locks will usher in a new “blue oceanâ€.
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