The major cabinet brands compete to seize the market

Over the past year, with its high-end workmanship and appearance, user-friendly design, rational use of many functions and many other advantages, the overall cabinet has been loved by more and more young people who pursue high-quality life. Like other home furnishing brands, the overall cabinets are popular from Europe and the United States to China. Its biggest advantage is space saving, stylish and beautiful. Designers can achieve a perfect fusion of kitchen and cabinet through clever conception and design.

Statistics show that in China alone, the overall cabinet market has a huge market space of hundreds of billions of yuan every year. Therefore, the whole cabinet is called the last piece of cake in the home industry.

Market capacity potential and huge room for development

Qianxun, a well-known domestic market research agency, recently released the "Report on the Survey and Analysis of China's Overall Cabinet Market Prospects", which pointed out that in China's urban households, the ownership rate of overall cabinets is less than 27%, which is much lower than the developed countries in Europe and America The national average is above 70%. In the next two to three years, the market capacity of overall cabinets is expected to double.

Earlier, the "China Overall Cabinet Industry Market Survey Report" released by the China Market Monitoring Center (CMMC) also showed that in the next four to five years, China's overall cabinet market will have a market capacity of more than 20 million sets, with an average of more than 500 per year. Ten thousand sets. Roughly calculated, this is a market space of 400 billion yuan.

It is undeniable that in the current market, the sales and market share of traditional cabinets still occupy an absolute advantage. The overall cabinet market is still just on the road, but the development potential of overall cabinets is obviously greater than traditional cabinets, and the market prospects are also More expansive.

Brand competition begins

As the latest professional field in the home furnishing industry, in recent years, the overall cabinet market has attracted a lot of attention from many other household categories and brands, from home appliances to overall cabinets, from hardware to overall cabinets, from wooden floors to overall cabinets, From the bathroom to the whole cabinet, more and more home furnishing brands have joined the battle group.

At present, the overall cabinet enterprises are mainly concentrated in the four regions of Guangdong, Beijing, Shanghai, and Chengdu. The brands that are active and have a certain accumulation are mainly Oupai, Oulin, Leyijia, Gold Medal, Laoka, Zhibang. There are dozens of companies, such as Nuoerli. Overall, these brands are in the development stage, far from forming brand awareness and competition patterns in industries such as ceramics, sanitary ware, paint, and flooring.

However, according to the analysis of relevant people, since the first half of 2011, the commercial battle around the overall cabinet brand construction and competition has begun, not only in the product links of cabinet product design and customization services, but also in brand marketing and channel building. There is a strong race for smoky smoke, and the stories that once happened in other subdivisions of home building materials industry will also be staged in the overall cabinet industry.

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