2012 Data Leakage Protection Market Trends

From the perspective of new hot spots in market demand, smart mobile terminal security, cloud security, social network security and other aspects are more prominent. From the industry point of view, the demand for data leakage prevention in the government, banking, and telecommunications industries has rapidly increased. Research data from the market shows that from 2009 to 2011, the overall sales growth of the DLP market will reach 60%, and the growth rate in 2012 will reach 70%. It is expected that the annual sales will reach 1.15 billion yuan.

The domestic DLP market was once generally considered to be a small industry, but at present this situation is rapidly changing. The size of the market for some of the industry's pioneers is growing rapidly. Shenzhen Hongan, for example, is deeply convinced. And other security vendors are actively entering.

Data leak situation is not optimistic

The “2011 China Internet Security Situation Report” released by the China National Cyber ​​Emergency Center (CNCERT) in 2012 pointed out that in 2011, China suffered more serious and complex overseas cyber attacks, and the threat to the security of online banking and industrial control systems increased significantly.

The 2012 315 party reported that the Shanghai police have received dozens of reports from various banks, including China Merchants Bank, Industrial and Commercial Bank of China, and Agricultural Bank. The maximum amount of stolen money reached 2.33 million yuan. When the stolen property was discovered, a small U disk actually stored information on more than 500,000 Shanghai motor vehicle owners, more than 3,000 personal bank card information and credit report, including names, bank card numbers, ID numbers, and vehicles. Situation, home address, family status, etc.

DLP market demand continues to grow

From the perspective of new hot spots in market demand, smart mobile terminal security, cloud security, social network security and other aspects are more prominent. From the industry point of view, the demand for data leakage prevention in the government, banking, and telecommunications industries has rapidly increased.

Research data from the market shows that from 2009 to 2011, the overall sales growth of the DLP market will reach 60%, and the growth rate in 2012 will reach 70%. It is expected that the annual sales will reach 1.15 billion yuan.

Anti-leakage program is different at home and abroad

From the perspective of data leakage protection, foreign companies such as McAfee, Trend Micro, and Symantec provide audit-based DLP solutions. The domestic users mainly prefer DLP solutions based on encryption technology. For example, DSM, DSA, etc. proposed by Shenzhen Hongan, an industry leader, are all based on encryption technology. Comparing the two, foreign companies mainly prevent unintentional leaks, while domestic ones are intentionally or unintentionally leaking, and the latter is more suitable for national conditions.

At present, in the DLP market, both the encryption-based DLP solution and the audit-based DLP solution have been pioneers. The former includes domestic security vendors Shenzhen Hongan and Shenzhen Xinsu, and the latter have Symantec and McAfee. From this perspective, new entrants hope to gain something here and face challenges.