3.15 integrity of the bathroom industry

Although this year's 3.15 passed, but with the imminent arrival of 3.15 last week, the sanitary ware industry has started discussions on product quality, after-sales service, and corporate integrity. 3.15 is a rights protection day for consumers, but it is also a real promotional day for sanitary companies. Therefore, promotion is essential. For now, many businesses have already launched promotional engines, online and offline, and promotional messages appear to be "blowouts." According to the survey, before the arrival of 3.15, some development defects in the industry have occurred frequently. Under this circumstance, what companies need to do is stick to “honesty” and create a good shopping environment for consumers.

Bathroom products frequently become troubled. When is the quality problem?

Last week, Mr. Zhang called the public to complain to the media. In 2013, Mr. Zhang’s mother was promoting a smart toilet in a shop in Taobao’s last store. It was stylish, capable of flushing automatically, and was able to blow dry. In addition, there are 27 new functions such as nighttime soft lighting and FM radio. However, it has not been thought that it has become the culprit of “700 tons” of water for a month. The problem of toilet leaking is extremely serious. This matter has not yet been resolved. Mr. Zhang is very distressed. At present, the quality problems in the sanitary ware industry are endless, people can not help but sigh, when the quality of sanitary turmoil?

3.15 The advent of promotions, online abuse can not be ignored last week, with the advent of 3.15, the bathroom companies through the "3 · 15" consumer rights day gimmicks, has been the entire month as a promotional golden month, as the opening of sales The first shot made sales efforts to various channels, and it was very lively. Especially online, many businesses have promotional activities with the theme of “3·15”. Judging from the current situation, some of the online products are constantly criticized, and the drawbacks of electric suppliers cannot be ignored.

2014 after-sales investigation, the service level caused worrying Recently, a media investigator multi-pronged division, by calling the company after-sales service phone, for the toilet glazed cracking, leaking angle valve, bathroom cabinet drawer handle loose and other issues, respectively In the three different time periods of the working day and the rest day, the product problems encountered by the simulated users were investigated on the after-sales service quality of 35 sanitary ware brands. The results showed that the average score of after-sales service in sanitary ware enterprises in 2014 decreased by 13 points compared with 2013. "Selling" into a bathroom industry, a major problem.

Interpretation of the new consumerism: new measures to help the development of the industry March 15, the newly revised "Consumer Protection Law" will be implemented. The new consumer law has changed and strengthened many aspects such as "returns" and "recalls of problem products". This has great significance for the protection of consumers' rights and interests.

Summary: 3.15 can be described as "not yet hot." At present, all kinds of quality problems in the sanitary ware industry, after-sales disputes, and integrity doubts are frequently exposed. This is a good thing for consumers, at least for some bad businesses to be punished. Many consumers questioned this question: Why these issues will only be explored at 3.15? Indeed, in the development of the industry, both quality issues and after-sale defects are inevitable, and 3.15 should not be just a festival. However, it should be the norm. Only by discovering problems and solving problems can the industry develop better.