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With the continuous improvement of people's living standards and the rapid pull of the real estate industry, China's wood flooring industry has shown a flourishing development trend. Dalang Esha's flooring industry is not always king. Changes in the market environment and changes in consumer behavior have prompted more floor companies to continue to innovate, while product innovation, brand innovation, and channel innovation have become a weapon for the market.
As a well-known enterprise specializing in R&D, production and sales of wooden flooring in China, Del Home has gradually grown up in the market and has become a leader in the flooring industry. In order to meet the needs of the market and change the consumer's needs, D&R, which grew up in the industry, started to integrate its brand, channel, and product R&D design.
With three major advantages to fight the floorboard industry's booming home flooring industry, companies are full of confidence in the future, but with the country's increasing demand for wooden floor product quality and environmental protection standards, and consumers increasingly pursuing product customization and quality. In the future, the threshold of the wood floor industry will be higher and higher, and the lack of brand influence will lead to the gradual elimination of wood floor companies with weak overall strength.
The integration of three major advantages of Del home has won the initiative in the future market competition. The high quality, green products enhance the brand influence, while the brand advantage and the channel advantage promote each other. Del Home is in a strong position in the channel network, and the channel advantage guarantees the effectiveness of the Del brand management. The combination of the three constitutes The foundation of the company's core competitiveness.
Relevant statistics show that at present, the average penetration rate of residential wood flooring in large cities in China is about 25%, and that of medium-sized cities is about 10%. China's national income and overall consumption level are steadily increasing, and the market for wood floor products in the future will have very broad market development. . In the face of broad development prospects, DelHome has made adequate preparations to integrate the three major advantages of brand, channel, product R&D and design to fight the home floor market!
Brand advantage to build the king of the flooring industry According to the China Index Institute, the urbanization rate in China will reach 60% in 2020. In the next 10 years, about 300 million rural people will be transformed into urban population, which will bring a large number of new housing needs. The demand for driving floor covering materials continues to grow. It is not difficult to find that the market prospect of China's flooring industry is very broad, but due to the large number of production companies and the low level of market competition, the next few years will be the key period of brand competition.
When the brand consumption has become the mainstream of the flooring industry, the brand effect of Del Household's years of accumulation in the industry market began to appear, and is increasingly recognized by consumers. After many years of development, Del's home has not only topped the sales of the Chinese wooden floor brand consumer market, but also has a variety of awards: Del Home is the standard drafting unit, the Deputy Director of the Flooring Committee of the China Forest Products Industry Association, and the Chinese home furnishing industry. Strong enterprises, at the occasion of the 2008 Beijing Olympic Games, Del Home has become the home furnishing and flooring supplier for the 2008 Paralympic Games! The “DER†brand has been awarded the “China Famous Brand†as the first batch of the Chinese flooring industry and has won many awards such as “China's most influential building materials brand for household consumption trendsâ€.
With the continuous improvement of people's living standards and the rapid pull of the real estate industry, China's wood flooring industry has shown a flourishing development trend. Dalang Esha's flooring industry is not always king. Changes in the market environment and changes in consumer behavior have prompted more floor companies to continue to innovate, while product innovation, brand innovation, and channel innovation have become a weapon for the market.
As a well-known enterprise specializing in R&D, production and sales of wooden flooring in China, Del Home has gradually grown up in the market and has become a leader in the flooring industry. In order to meet the needs of the market and change the consumer's needs, Dal Home, which grew up in the industry, began to integrate its brand, channel, and product R&D and design.
As a well-known enterprise specializing in R&D, production and sales of wooden flooring in China, Del Home has gradually grown up in the market and has become a leader in the flooring industry. In order to meet the needs of the market and change the consumer's needs, D&R, which grew up in the industry, started to integrate its brand, channel, and product R&D design.
With three major advantages to fight the floorboard industry's booming home flooring industry, companies are full of confidence in the future, but with the country's increasing demand for wooden floor product quality and environmental protection standards, and consumers increasingly pursuing product customization and quality. In the future, the threshold of the wood floor industry will be higher and higher, and the lack of brand influence will lead to the gradual elimination of wood floor companies with weak overall strength.
The integration of three major advantages of Del home has won the initiative in the future market competition. The high quality, green products enhance the brand influence, while the brand advantage and the channel advantage promote each other. Del Home is in a strong position in the channel network, and the channel advantage guarantees the effectiveness of the Del brand management. The combination of the three constitutes The foundation of the company's core competitiveness.
Relevant statistics show that at present, the average penetration rate of residential wood flooring in large cities in China is about 25%, and that of medium-sized cities is about 10%. China's national income and overall consumption level are steadily increasing, and the market for wood floor products in the future will have very broad market development. . In the face of broad development prospects, DelHome has made adequate preparations to integrate the three major advantages of brand, channel, product R&D and design to fight the home floor market!
Brand advantage to build the king of the flooring industry According to the China Index Institute, the urbanization rate in China will reach 60% in 2020. In the next 10 years, about 300 million rural people will be transformed into urban population, which will bring a large number of new housing needs. The demand for driving floor covering materials continues to grow. It is not difficult to find that the market prospect of China's flooring industry is very broad, but due to the large number of production companies and the low level of market competition, the next few years will be the key period of brand competition.
When the brand consumption has become the mainstream of the flooring industry, the brand effect of Del Household's years of accumulation in the industry market began to appear, and is increasingly recognized by consumers. After many years of development, Del's home has not only topped the sales of the Chinese wooden floor brand consumer market, but also has a variety of awards: Del Home is the standard drafting unit, the Deputy Director of the Flooring Committee of the China Forest Products Industry Association, and the Chinese home furnishing industry. Strong enterprises, at the occasion of the 2008 Beijing Olympic Games, Del Home has become the home furnishing and flooring supplier for the 2008 Paralympic Games! The “DER†brand has been awarded the “China Famous Brand†as the first batch of the Chinese flooring industry and has won many awards such as “China's most influential building materials brand for household consumption trendsâ€.
With the continuous improvement of people's living standards and the rapid pull of the real estate industry, China's wood flooring industry has shown a flourishing development trend. Dalang Esha's flooring industry is not always king. Changes in the market environment and changes in consumer behavior have prompted more floor companies to continue to innovate, while product innovation, brand innovation, and channel innovation have become a weapon for the market.
As a well-known enterprise specializing in R&D, production and sales of wooden flooring in China, Del Home has gradually grown up in the market and has become a leader in the flooring industry. In order to meet the needs of the market and change the consumer's needs, Dal Home, which grew up in the industry, began to integrate its brand, channel, and product R&D and design.
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