Cabinet makers transform their internal strength to create a strong terminal

In this environment full of “flicker” in the world, many people have been, are and will continue to be “fudged” in the future. In fact, many times, “Fudge” is not a derogatory term. It is just that we use the name “Fudge” for many publicity, planning, promotion, communication, teaching, and explanation. Many people who used to use “Fudge” to achieve their expected goals, such as sales up, visibility up, reputation improved, influence expanded, business orders and more. Another classic example is that Ma Yun, who has always been called “Flicker” by the public, went to Harvard to give a speech. Even though he made a speech, he was “unpredictably” and many students went so far as to follow Ma Yun. Ma Yun's Alibaba work, I think this is not unrelated to Ma Yun's excellent eloquence - "super flicker ability".

In fact, in other fields, “Fudge” is also used. For example, when a company recruits students for the corresponding period, they often open a special job fair and find a “mouthpiece” in a large auditorium to wash your brain. Then you madly cast your resume, and then confusedly passed the interview and entered the company. The last thing went against you, fell short of expectations, or fell too far from the “flicker” at the time of hiring. For enterprise recruitment, this kind of blindly expanding “flicker”, the author thinks that the enterprise is not desirable, and the business is also not desirable.

Do not know if it is the impact of the economic crisis. The various forms of promotional activities in various industries at the moment can be described as dazzling, and there is a kind of "squandering for fascinating eyes" feeling, like what activities in store promotions, store promotions, large-scale square activities, etc. The forms of activities and other innovative forms of activity have already made our "cute" people "promotional" a bit "missing". These businesses are "true" in promoting sales or "fake". In addition, there are some businesses who, in order to increase the credibility of their activities, have come up with a lot of gimmicks and have come up with big themes “jointly with XX units,” “jointly with XX associations,” and “joint manufacturers” and so on.

In addition to discounts, group purchases, gifts, sweepstakes, coupons, membership cards, VIP cards, and other promotional methods, the promotion content and strategy can be said to be a waste of effort and a lack of energy in attracting “flicker” potential consumer groups. In fact, these promotions are basically "disguised price cuts." In the way of dissemination, businesses now have more and more colorful ways of publicity. The main ones are local television stations (subtitles or short films), broadcasting stations, local newspapers, DM direct investment, caravans, promotional vehicles and other promotional media, especially large ones. The wagon now I see a caravan on the street almost every day on the street. In addition to pre-heating on the day of the event, in order to increase influence and attract popularity, many businesses will choose venues in large squares or empty stores or before playing, arches, placards, tents and umbrellas. A group of art performances will also be invited to perform a lively atmosphere, and use the host to do some "soft communication" or compulsory communication.

Recently, the author and his dealers talked about customers in towns and villages. They were very interested in our products. There was an intention to tell customers secretly that there was a solar energy distributor in his neighborhood who just had a promotion activity. The result was that “one” did not Sell. He spoke about the following: The distributor started warming up a few days ago. Manufacturers and distributors came to help with the promotion. On the day of the event, 30 players were invited to perform. The promotional content was “Buy Solar TV.” Or what "limited time to buy", and finally got to 1:00 pm did not sell.

The above story is not fictional. In fact, many of these things happen around us. Of course, this result is no longer a few, many businesses engage in activity-output ratio is a "negative number", which can not but make us ponder. In terms of staged, festive promotions or other activities, the author suggested that they should do it. However, once the plan is set, it must be implemented, because the "three-stream planning + first-class execution" effect is better than "first-class planning - + Three-stream execution."