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“Resource-based urban transformation is not simply to transform resource cities into non-resource cities, but to transform single-resource cities into multi-economy cities.†Fan Zhou, dean of the Cultural Industry Research Institute of Communication University of China, talks about resource-based cities. How to upgrade and transform, I believe that "in the process of urban transformation, the diversification of industrial structure cannot be based on the abandonment of resource-based industries. It is necessary to take the traditional industry newization and the scale of emerging industries as the direction to do 'fine' resources. Industry, extending the industrial chain."
Tangshan is a typical resource-based city “built by coal and prospered by steelâ€. “Main measures to ensure growth, expand domestic demand, adjust structure, promote reform, benefit the people and livelihood, and scientific development concept of low carbon and environmental protection. At present, these new domestic situations are major historical and strategic opportunities for the transformation and development of resource-based cities. The historical opportunity of Tangshan City, a resource-based city, is at the right time.†Zhang Chunhe, a member of the Academic Committee of the Cultural Industry Research Institute of Communication University of China, said.
"As far as a city is concerned, the economy is 'shaped' and culture is 'god'. Only by combining form and spirit can we blend and interact with each other." Tang Yanshan, member of the Standing Committee of the Party Committee and Minister of Propaganda, said, "Tangshan is grasping historical opportunities and promoting culture." The creative industry is growing rapidly."
The development of a new round of Tangshan culture will aim at building a creative Tangshan and cultural city, giving full play to the leading role of culture in urban development, establishing a "cultural economy" concept, and taking distinctive, differentiated, diversified and branded Road, with scientific and technological innovation and cultural creativity "two-wheel drive" to promote economic development, comprehensively enhance the cultural connotation and cultural taste of the entire city, and strive to build Tangshan into a northern cultural and creative capital.
"Prominent regional characteristics, build a number of iconic cultural facilities, cultivate a group of leading cultural enterprises, promote a number of demonstration cultural projects, create a group of guiding masterpieces, reshape the urban cultural image, and let more people enjoy To the fruitful results of cultural reform and development." Guo Yanhong introduced.
Ceramic culture industry has become a new "engine" for Tangshan transformation and upgrading
Tangshan is known as the "cradle of China's modern industry". As a century-old industrial town in China, Tangshan is using the beautiful business card of Taobohui to open the door to the development of cultural industry. While providing a platform for image display, information exchange and technology improvement for Tangshan and even domestic and foreign companies, Taobo will also become an opportunity for mutual promotion and common development among various industries in the city. It is understood that the 3rd Ceramic Expo, 12,000 visitors, more than 200,000 spectators, turnover of more than 2 billion yuan, it turns out that Tangshan Taobo has used its cultural and creative brands to effectively promote the rapid development of the local regional economy. .
“Tangshan is a porcelain capital in northern China, and ceramic culture gives the city its unique charm.†Zhang Zhiqiang, chairman of Longda Bone Porcelain Co., Ltd. said. Since 2006, the Longda Forum has been successfully held for three times and has become one of the important activities of the Tangshan China Ceramics Expo. It not only enhances the cultural taste of the Ceramics Expo, but also expands the influence of the Northern Porcelain, and also launches a batch of ceramic culture research results. It has aroused widespread concern in the industry and at the same time provided a rare opportunity for the development of Tangshan ceramic industry.
The creative industry is an emerging industry in today's world, and it is a concentrated expression of the growing position of knowledge and culture in the development of industrial economy.
From the perspective of Tangshan, as a century-old industrial town and “Northern Porcelain Capitalâ€, in recent years, the economy and society have developed rapidly, and it has the geographical advantages of being adjacent to Beijing and Tianjin and the Bohai Sea. In addition to the historical sedimentation of ceramic culture for more than 600 years, a large number of outstanding ceramic entrepreneurs The emergence of ceramic art workers, the well-known brands of some famous brands, and the emergence of a number of emerging national ceremony ceramics, can prove that Tangshan has a good condition for the development of ceramic creative industry, it is the time for great achievements.
As a manufacturing company in the ceramic industry chain, Longda Bone Porcelain Co., Ltd. began to explore how to transform and develop in 2006. “After systematic research, we have determined that on the basis of further fine ceramics manufacturing management, the development mode will be transformed from a single manufacturing type to a cultural creative type and a commercial circulation type, with cultural creative design, technological innovation and development, and perfect market system. Focusing on and comprehensively promoting Lunda's own brand strategy.†Zhang Zhiquan, deputy general manager of Longda Bone Porcelain Co., Ltd. told reporters that after five years of exploration and hard work, Ronda has in terms of cultural creativity, technological innovation, market improvement and brand promotion. Accumulated a certain amount of practices and experience, and achieved stage results.
At present, Ronda has become a practitioner and pioneer of the development of China's ceramic creative industry. The Hebei Provincial Cultural and Creative Industry Park, which was founded by it, is also located in the beautiful Tangshan Nanhu Scenic Area. It is playing a leading role in the revitalization and development of the northern porcelain capital, and will also play an important role in realizing the transformation and upgrading of the Tangshan ceramic industry. .
Developing creative industries to promote the transformation of resource-based cities “Restricting and accelerating the elimination of 'three highs' (high input, high energy consumption, high pollution) and low (low-efficiency) industrial products, and vigorously developing modern emerging services with cultural and creative industries as the core Industry is undoubtedly the most suitable development model at present," said Chen Hui, president of the Asia-Pacific Cultural and Creative Industry Association.
"Resource-based urban transformation has multiple modes. From the content point of view, it is generally a continuous industrial development and a complete industrial transformation. It not only extends the industrial chain on the basis of the original resource industry, but also develops industries that are not related to the original industry. Realize the diversification of industrial development and optimize the original single industrial structure." Fan Zhou said.
In the case of the Ruhr area in Germany, which is similar to the industrial structure of Tangshan, after more than 40 years of economic transformation, the Ruhr Industrial Zone has developed from coal and steel manufacturing centers to coal and steel, with high-tech industries as the leader. A modern European cultural capital that is coordinated by a variety of industries.
The Ruhr area gives full play to the advantages of industrial heritage and concentration, and vigorously develops cultural creativity and tourism industry in the process of transformation to create an “industrial culture†brand. The Ruhr Regional Federation has developed two tourism routes, one is the industrial culture road, providing 22 main routes, including 9 panoramic views showing industrial landscapes; the other is the industrial nature road, including 12 important workers. Living area and excellent museums of 6 national levels. The development of the industrial tourism and cultural industries in the Ruhr area has promoted the transformation of the overall urban environment and function, improved the overall image and improved the regional functions.
The experience of successful transformation of various resource-based cities at home and abroad proves that the most likely success is to build a resource-based city into a creative “knowledge cityâ€. "From the situation of Tangshan City, the leading industrial resources have not been exhausted, and there are opportunities for capacity transformation." Zhang Chunhe suggested that Tangshan City should seize the importance of the state's implementation of maintaining growth, expanding domestic demand, adjusting structure, promoting reform, and benefiting people's livelihood. Opportunities and initiatives to promote a low-carbon, environmentally-friendly scientific outlook on development.
It is necessary to increase the strength to build ceramic cultural and creative industrial parks, science and technology parks, and industrial parks, to gather a large number of talents, funds, and information, to promote the development of urban creative economy, to form an industry with the function of agglomeration and diffusion, and to accelerate the structural adjustment. Important role. "To reflect the regional characteristics, it is necessary to adapt to local conditions, that is, to develop the traditional industries of Tangshan City. It is necessary to develop towards the upgrading of the industrial chain. For the traditional ceramic industry, it is mainly to the upstream design and downstream high-end development, while the traditional coal and Steel is mainly developed downstream.†Zhang Chunhe believes.
Tangshan is a typical resource-based city “built by coal and prospered by steelâ€. “Main measures to ensure growth, expand domestic demand, adjust structure, promote reform, benefit the people and livelihood, and scientific development concept of low carbon and environmental protection. At present, these new domestic situations are major historical and strategic opportunities for the transformation and development of resource-based cities. The historical opportunity of Tangshan City, a resource-based city, is at the right time.†Zhang Chunhe, a member of the Academic Committee of the Cultural Industry Research Institute of Communication University of China, said.
"As far as a city is concerned, the economy is 'shaped' and culture is 'god'. Only by combining form and spirit can we blend and interact with each other." Tang Yanshan, member of the Standing Committee of the Party Committee and Minister of Propaganda, said, "Tangshan is grasping historical opportunities and promoting culture." The creative industry is growing rapidly."
The development of a new round of Tangshan culture will aim at building a creative Tangshan and cultural city, giving full play to the leading role of culture in urban development, establishing a "cultural economy" concept, and taking distinctive, differentiated, diversified and branded Road, with scientific and technological innovation and cultural creativity "two-wheel drive" to promote economic development, comprehensively enhance the cultural connotation and cultural taste of the entire city, and strive to build Tangshan into a northern cultural and creative capital.
"Prominent regional characteristics, build a number of iconic cultural facilities, cultivate a group of leading cultural enterprises, promote a number of demonstration cultural projects, create a group of guiding masterpieces, reshape the urban cultural image, and let more people enjoy To the fruitful results of cultural reform and development." Guo Yanhong introduced.
Ceramic culture industry has become a new "engine" for Tangshan transformation and upgrading
Tangshan is known as the "cradle of China's modern industry". As a century-old industrial town in China, Tangshan is using the beautiful business card of Taobohui to open the door to the development of cultural industry. While providing a platform for image display, information exchange and technology improvement for Tangshan and even domestic and foreign companies, Taobo will also become an opportunity for mutual promotion and common development among various industries in the city. It is understood that the 3rd Ceramic Expo, 12,000 visitors, more than 200,000 spectators, turnover of more than 2 billion yuan, it turns out that Tangshan Taobo has used its cultural and creative brands to effectively promote the rapid development of the local regional economy. .
“Tangshan is a porcelain capital in northern China, and ceramic culture gives the city its unique charm.†Zhang Zhiqiang, chairman of Longda Bone Porcelain Co., Ltd. said. Since 2006, the Longda Forum has been successfully held for three times and has become one of the important activities of the Tangshan China Ceramics Expo. It not only enhances the cultural taste of the Ceramics Expo, but also expands the influence of the Northern Porcelain, and also launches a batch of ceramic culture research results. It has aroused widespread concern in the industry and at the same time provided a rare opportunity for the development of Tangshan ceramic industry.
The creative industry is an emerging industry in today's world, and it is a concentrated expression of the growing position of knowledge and culture in the development of industrial economy.
From the perspective of Tangshan, as a century-old industrial town and “Northern Porcelain Capitalâ€, in recent years, the economy and society have developed rapidly, and it has the geographical advantages of being adjacent to Beijing and Tianjin and the Bohai Sea. In addition to the historical sedimentation of ceramic culture for more than 600 years, a large number of outstanding ceramic entrepreneurs The emergence of ceramic art workers, the well-known brands of some famous brands, and the emergence of a number of emerging national ceremony ceramics, can prove that Tangshan has a good condition for the development of ceramic creative industry, it is the time for great achievements.
As a manufacturing company in the ceramic industry chain, Longda Bone Porcelain Co., Ltd. began to explore how to transform and develop in 2006. “After systematic research, we have determined that on the basis of further fine ceramics manufacturing management, the development mode will be transformed from a single manufacturing type to a cultural creative type and a commercial circulation type, with cultural creative design, technological innovation and development, and perfect market system. Focusing on and comprehensively promoting Lunda's own brand strategy.†Zhang Zhiquan, deputy general manager of Longda Bone Porcelain Co., Ltd. told reporters that after five years of exploration and hard work, Ronda has in terms of cultural creativity, technological innovation, market improvement and brand promotion. Accumulated a certain amount of practices and experience, and achieved stage results.
At present, Ronda has become a practitioner and pioneer of the development of China's ceramic creative industry. The Hebei Provincial Cultural and Creative Industry Park, which was founded by it, is also located in the beautiful Tangshan Nanhu Scenic Area. It is playing a leading role in the revitalization and development of the northern porcelain capital, and will also play an important role in realizing the transformation and upgrading of the Tangshan ceramic industry. .
Developing creative industries to promote the transformation of resource-based cities “Restricting and accelerating the elimination of 'three highs' (high input, high energy consumption, high pollution) and low (low-efficiency) industrial products, and vigorously developing modern emerging services with cultural and creative industries as the core Industry is undoubtedly the most suitable development model at present," said Chen Hui, president of the Asia-Pacific Cultural and Creative Industry Association.
"Resource-based urban transformation has multiple modes. From the content point of view, it is generally a continuous industrial development and a complete industrial transformation. It not only extends the industrial chain on the basis of the original resource industry, but also develops industries that are not related to the original industry. Realize the diversification of industrial development and optimize the original single industrial structure." Fan Zhou said.
In the case of the Ruhr area in Germany, which is similar to the industrial structure of Tangshan, after more than 40 years of economic transformation, the Ruhr Industrial Zone has developed from coal and steel manufacturing centers to coal and steel, with high-tech industries as the leader. A modern European cultural capital that is coordinated by a variety of industries.
The Ruhr area gives full play to the advantages of industrial heritage and concentration, and vigorously develops cultural creativity and tourism industry in the process of transformation to create an “industrial culture†brand. The Ruhr Regional Federation has developed two tourism routes, one is the industrial culture road, providing 22 main routes, including 9 panoramic views showing industrial landscapes; the other is the industrial nature road, including 12 important workers. Living area and excellent museums of 6 national levels. The development of the industrial tourism and cultural industries in the Ruhr area has promoted the transformation of the overall urban environment and function, improved the overall image and improved the regional functions.
The experience of successful transformation of various resource-based cities at home and abroad proves that the most likely success is to build a resource-based city into a creative “knowledge cityâ€. "From the situation of Tangshan City, the leading industrial resources have not been exhausted, and there are opportunities for capacity transformation." Zhang Chunhe suggested that Tangshan City should seize the importance of the state's implementation of maintaining growth, expanding domestic demand, adjusting structure, promoting reform, and benefiting people's livelihood. Opportunities and initiatives to promote a low-carbon, environmentally-friendly scientific outlook on development.
It is necessary to increase the strength to build ceramic cultural and creative industrial parks, science and technology parks, and industrial parks, to gather a large number of talents, funds, and information, to promote the development of urban creative economy, to form an industry with the function of agglomeration and diffusion, and to accelerate the structural adjustment. Important role. "To reflect the regional characteristics, it is necessary to adapt to local conditions, that is, to develop the traditional industries of Tangshan City. It is necessary to develop towards the upgrading of the industrial chain. For the traditional ceramic industry, it is mainly to the upstream design and downstream high-end development, while the traditional coal and Steel is mainly developed downstream.†Zhang Chunhe believes.
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