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The concept of "customization" emphasizes individuality and practicality, pays attention to the coordination of beauty and environmental protection to meet the different needs of consumers, and interprets the new development theme of the household industry. Customized furniture has become the first choice for more and more consumers when buying furniture, mainly because it can meet individual needs, make better use of space, and be more healthy and environmentally friendly. Some industry experts said that in the long run, customized furniture will become a trend with broad development prospects.
The output value of customized furniture industry doubles and grows
Custom wardrobes are an important part of modern home decoration. Consumers are paying more and more attention to custom wardrobes and have become a must-have for most consumers. The wardrobe is not only related to the design style of the home, but also reflects the owner's feeling and attitude towards home life to a certain extent. The high-speed and diversified development of China's custom wardrobes has attracted the attention of the entire home furnishing industry. Custom wardrobe is an important element of building materials decoration. From March 18 to 20, 2011, the hot scene of the "First China Wardrobe Exhibition" co-sponsored by the All China Federation of Industry and Commerce Furniture Decoration Industry Chamber of Commerce and Asia-Pacific Media, shows that the promising industry of wardrobes is gradually maturing.
According to incomplete statistics, the output value of the custom furniture industry is doubling every year, and the market share of the entire home furnishing industry has reached 10% -15%. Behind the market share, there is a more attractive factor, that is profit. It is understood that there is a huge profit margin in the custom wardrobe market alone.
Encouraged by the popularity of overall wardrobes and high profits, other industries in the field of home building materials are eyeing wardrobes. Cross-border operation of enterprises is a common phenomenon in the home furnishing industry. For example, the floor is also made of wooden doors, the furniture is also made of paint, and even the Taowei is also used as cabinets and wardrobes. Therefore, it is reasonable for enterprises to cross-border operate wardrobes.
Brand competition leads the industry towards healthy development
Faced with the challenges of other brand companies, how will custom wardrobe companies face the challenge? Professionals in the wardrobe industry believe that the emergence of powerful opponents in the industry will greatly promote the healthy development of the entire custom wardrobe industry.
Custom wardrobes are different from finished furniture. Finished furniture has absolute advantages in scale and productivity, but custom furniture is a relatively personalized, independent, and privatized product. Taking the Chengdu area as an example, the original custom wardrobe originated from the sliding door of the wardrobe, and slowly developed into the overall wardrobe and cloakroom. It was late but rapid, and it was also developing in the direction of professional change. Therefore, the entry of furniture companies into the wardrobe field has only impacted some wardrobe companies, and is not enough to affect the development direction of the entire industry.
The production process of customized wardrobes is different from other wooden products, especially the sliding doors of wardrobes. This is a big challenge for companies that want to enter the field of custom wardrobes. For example, furniture companies are mostly assembly-line operations, but customized wardrobes are not only positioned to achieve breakthroughs in volume, which makes wardrobe production a refined and targeted model, which is fundamentally different from finished furniture production.
In the past ten years, the furniture industry has experienced a spiraling process from manual customization in small workshops, to industrial production, and then to high-tech mechanized customization. Personalization has become a future direction of the furniture industry. Under the guidance of this general direction, furniture customization will also become an important supplement to finished furniture. This "tailor-made" product customization, in the final analysis, meets the needs of consumers. Custom wardrobe companies must take products as the cornerstone, demand for the purpose, and service as the driving force, so as to gain a foothold in the market.
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