American sociologist H. Blue defaults that fashion is a "popular or accepted style." Chinese scholar Sun Wenwen believes: "Fashion is a pattern of human behavior and the shape of things."
Japanese scholar Fujitake Xiao believes: "Fashion is a process in which a certain trend of thought and behavior permeates society, and includes the process of constantly changing people's value judgments."
Fairytale Forest "Fashion is a way of life in pursuit of youth and trend."
Therefore, Starbucks series products are targeted at young fashion consumers, creating their own "new fashion" from the streamlined structure and simple design concept of the product. The elements of fashion and trend are most vividly displayed, which conveys Starbucks' fashionable and simple lifestyle.
The fairy tale forest Starbucks series uses a mix of colors to apply the mainstream colors of the four major fashion shows in Paris, Milan, New York, and London in 2015, such as: Christian Dior 2015 (Christian Dior) The main color system of the spring and summer fashion show-red; the color system of the Mugler 2015 Paris Fashion Week-orange; the color system of the autumn and winter fashion of Aganovich 2015-chocolate color, etc., the designer uses different colors to interpret Starbucks ’simple and fashionable emotions And life sentiment. The most unrestrained and passionate color-red; the eternal and elegant noble color-blue; the lively and brilliant happy color-orange; the natural and healthy warm color-brown, etc., the solid wood frame is supported by ebony wood The natural color + dark coffee color mix and match color expresses the product's natural and fashionable atmosphere, using a variety of fashionable color mix and match to interpret the fairy tale forest. Starbucks simple and simple design, and show the youthful vitality of the new Starbucks products, stylish and elegant temperament, Deducing the vitality of furniture, creating a young and vibrant atmosphere for the home.
In the future, the company will continue to explore and understand what consumers really want, starting from the real needs of users, through continuous innovation, from the product structure, business model, strategy and other aspects to promote the company's long-term development, for consumers to truly Provide stylish and high-quality household product portfolio and services.
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