Flooring companies implement anti-counterfeiting activities for product ID cards

China board trading network news:

In the flooring industry, counterfeit flooring products circulated on the market will not only infringe on the rights and interests of consumers, but also restrict the development of flooring companies, especially branded companies. Another one-year rights protection day. Nowadays, consumer awareness of rights protection is getting higher and higher, and the enthusiasm for cracking down on counterfeit and shoddy products is constantly rising. However, relying solely on the resistance of market terminals is still not enough. Flooring companies should join hands with consumers to put counterfeiting into practice.

Flooring companies need to meet the standard to be able to do "ID" for products

As early as two years ago, the China Timber and Wood Products Circulation Association held an “Experts and News Media Symposium on Product Quality Supervision in the Wood and Wood Products Circulation Industry Industry Industry” in Beijing. The meeting also officially released the “National Wood Product Traceability Information”. Check mark." The logo is jointly established by the China National Association for the Circulation of Wood and Wood Products, and it is issued only for member associations that meet certain credit conditions. The opening of the “National Traceability Information Identification for Wood Products” means that the flooring products also have “ID cards”. Consumers can “click and scan” the data of raw materials, production, and consumption of wooden products. The scope of inquiries includes categories such as man-made board, floor, wooden door, floor, engineered wood, preservative wood and mahogany.

Industry sources said that the application for "identification card" also requires certain conditions. Applicants must have certain strength support, for example, they must be "own brands." Enterprises can independently develop their products and have independent intellectual property rights; at the same time, they need to be in a leading position in their peers, such as occupying a relatively large market share; they should also establish a sound quality management system, have good social credit, and should not have major defects in the past two years. An accident occurred.

Emphasis on offline "main battlefield" for online fraud service

With the rapid development of e-commerce, the impact on the real economy has become increasingly evident. There has been a lot of discussion on Internet fraud. For the flooring companies, in the Internet era, paying attention to the development of online channels is a manifestation of the company's advancing with the times. However, if the online channels are not well managed, the sale of counterfeit goods by bad businesses will greatly reduce the corporate image. Therefore, anti-counterfeiting needs to be coordinated on-line and off-line, and the “main battlefield” under the line should be emphasized.

Under the counterfeit “main battlefield” on the ground, floor companies can gather all forces. For example, it cooperates with the e-commerce platform, quality inspection, industry and commerce, public security and other regulatory agencies to cooperate and rectify. In case of fake sales on the Internet, timely feedback to the e-commerce platform, and find the source of the sale based on big data. Only e-commerce platforms, companies, and law enforcement agencies actively communicate and become allies to create a multi-participation and social co-governance product protection cooperation model in a complex and ever-changing Internet environment, so as to obtain better product protection experience and results. Form a truly virtuous circle.

In terms of policies, the introduction of "ID cards" for floor products has established a unified standard for floor industry remediation and is also a major measure for strengthening the internal management system of enterprises. Floor companies themselves should do a good job in channel management and actively unite industry forces. Regardless of whether they are online or offline, they will implement anti-counterfeiting actions.

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