The future development trend of Chinese wallpaper

With the continuous improvement of people’s living standards, people’s requirements for the health, safety, and environmental protection of their own living environment are getting higher and higher. Therefore, the interior decoration has also been upgraded to a new level. This corresponds to the beauty and color. The pursuit of the quality of life in various styles and the concept of advocating natural and harmonious life are further enlarged. So green, environmental protection, nature, and health have also become themes for the development of various decorative materials, and wallpaper is no exception.

The surprising thing in the Chinese wallpaper market is that the usage rate of wallpaper interior wall decoration materials in China, the third largest market for global wallpaper consumption, is only 2% to 3%, and it is used as high as 70% to 80% in foreign markets such as Europe and the United States. This is clearly insignificant compared to the rate. According to predictions of relevant experts and industry figures, the market share of the Chinese wallpaper market will reach 20%-30% in the next five to ten years. So how can we quickly increase market share in this limited period of time? How can we compete with foreign wallpaper companies in future development? How can we develop in the future? To this end, we have integrated existing public disclosures. Information, I hope to colleagues in the industry.

The wallpaper market development trend Environmental protection, personality is the common needs of the global wallpaper market, but also a unique personality needs, global wallpaper production companies are also actively moving closer to it. However, the small quantity and variety of sales characteristics will make the wallpaper market no longer have a big improvement on a global scale.

The European and American markets have begun to produce non-woven wallpapers to rob market share. The annual growth rate of 10% has already made European and American wallpaper production enterprises flattered. In the next five to ten years, the Chinese wallpaper market will reach 20% to 30% of the market share, which has become the focus of foreign wallpaper companies.

Comparing domestic and foreign markets, there are several differences: First, products. Currently, the most mainstream products in the domestic market are imported products. The style, design, and originality of their products provide companies with abundant blood. And source. Secondly, foreign companies have a very deep accumulation of time, history, craftsmanship and design, thus forming a complete model of their industry's survival. In the third strict planning, whether foreign style wallpaper companies design styles and styles meet the market's expectations in the future is strictly planned in advance and is achieved in accordance with scientific methods. These are exactly what we lack at this stage. Some domestic wallpaper companies are just a concept. What they lack is the means to realize this concept. To this end, we must learn and imitate modestly and transcend foreign wallpaper companies so that we can provide domestic people with cost-effective products.

Now the domestic wallpaper consumer groups are gradually expanding from high-end apartments and villas to ordinary houses, and the market share has reached about 20%. Among them, more than 80% of consumers use wallpaper for local decoration. With the conditions of weather, geographical location, people, and huge space for development, the Chinese wallpaper market has shown unprecedented vitality. However, lack of good market rules and a standardized Chinese wallpaper market require all colleagues in the wallpaper industry, including foreign wallpaper companies, to jointly promote, establish and nurture.

As a certain artistic product in the sense of significance, wallpaper should be branded as a self-supporting style in development, and should lead the way; it requires high-quality designers and operators to be unique and demanding in aesthetic quality and taste, and to be able to advance with fashion. To create its unique personalized brand and products, to show consumers a unique style and charm, this is the domestic wallpaper companies catch up with European and American wallpaper company's king.

It is believed that with the gradual maturity of the industry and the formation of large-scale products, the personalized style of domestic wallpaper companies will be enlarged, and a personalized wallpaper company will eventually be formed to provide a professional service model. The strategy of stimulating consumption on a scale and using individuality to achieve a win-win situation in the market may make wallpapers a good strategy for more consumer families. It is not difficult to imagine that “the style of displaying wallpaper with a wall” will become a reality in the near future. .