Hardware tool development market, five push and layout analysis

Whether in the global tool market or the Chinese tool market, the application of manual tools has a wide range of applications and the demand exceeds imagination. Hand tools are also widely used in the automotive maintenance industry. The rapid increase in car ownership in the past two years has led to an increase in the automotive aftermarket, especially in the automotive maintenance market. According to the data, in terms of China’s vehicle ownership, it has exceeded 35 million vehicles, of which private cars have exceeded 18 million, and new cars in the last 4 years accounted for 60% of them.

Under normal circumstances, the automobile after-sales service is the largest in the market between 4 and 9 years of vehicle use. According to the prevailing view in the world, the profit generated by the automobile aftermarket is about 7:3 compared with the relative pre-market. In the entire automotive industry chain, the profits generated by the post-market are at least more than double that of the pre-market. From the point of view of sales profits, 50% to 60% of profits in mature foreign auto markets are generated in the service sector. After China's auto service market will be a geometric blowout, according to the deduction of 2011 market size will reach more than 35 billion yuan. The global demand for manual tools will also greatly increase. Demand for hand tools in some developed countries will increase at a rate of more than 10% per year. Luo Baihui, head of the International Mould, Hardware and Plastics Industry Suppliers Association, said that in face of the fast-growing market, China's hardware industry should seize opportunities, clarify development priorities, promote industrial restructuring and upgrading, and strengthen independent innovation, especially technological innovation, by strengthening enterprises. Its own strength; two markets simultaneously, establish channels, promote and maintain brand, do a good job inside and outside, in the increasingly fierce market competition and rapid growth in the market, quickly occupy or expand market share.

1. Make clear the key points for development and promote the upgrading of industrial structure. Develop electric tools, hand tools, measuring tools, distance meters, pneumatic tools, garden tools, and desktop tools. Focus on the development of high-end and sophisticated combination tools, car tools, and architectural hardware. Kitchen appliances and other products accelerate the formation of multi-species, multi-species, serialized core technologies and products with independent intellectual property rights.

2. Combining production, learning and research, and enhancing the ability of independent innovation. Accelerate the establishment of a technological innovation system in which enterprises are the mainstay and a combination of production, education and research. During the “Twelfth Five-Year Plan” period, a number of major technological innovation projects were implemented to encourage and help enterprises to strive for national and provincial key technological innovations and industrialization projects of scientific and technological achievements.

3. Establishing channels and brand promotion With good products and quality assurance, it is particularly important to carry out proper brand promotion. You can establish your own sales channels in China, and promote through the agents, and you can also communicate with the media. There are many ways to promote cooperation, etc. This requires companies to dig out the right ways through their own efforts. Another is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us. In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development, and good service is also a top priority.

4. Both foreign and domestic sales are combined. Both companies are actively involved in both domestic and international sales in the context of strengthening independent innovation and creating their own brands. Walking on two legs and two markets simultaneously. At the same time as OEM production, it will accelerate the transformation and upgrading of the industry, improve the quality, and create independent brands and brand names, which will play an important role in promoting exports. The two markets will help each other to contribute to the stable and sustainable development of the company.