What should domestic paint companies do to win?

Quality is the prerequisite for the survival of coating companies, and the brand is the guarantee for the survival of coating companies. After experiencing the low-level commercial warfare methods such as product warfare, concept warfare, price warfare, and advertising warfare, paint companies will eventually enter the high-level commercial warfare stage—brand warfare.

The paint brand battle was hailed as the "last business battle." Any paint company that wants to win the brand strategy must pay attention to brand development. In the future, the painter's marketing competition will become increasingly fierce. Only by adopting a sensible and pragmatic strategy in marketing and continuous innovation will it be possible to impress consumers, achieve good results, and establish their own brand image.

Now the marketing level of China's paint companies is still in its infancy, and innovation in marketing has just begun to imitate and explore.

1, the formation of strategic sales alliance, expanding the brand tension south paint responsible person said that the current popular brand alliance form, such as the eight people like, looking for a well-known brand in each paint type. Everyone unites, promotes together, and does marketing together. It is definitely a 1+1 effect greater than 2. For coating companies, it is also worthwhile to unite brand enterprises in the building materials field to form a local brand alliance.

2, vigorously develop network marketing Network marketing has a wide range, fast, low cost, any company is not limited by its own absolute scale, can access information on an equal basis and equal display of their own advantages. It can enable small businesses to rapidly increase their popularity. Online e-marketing is a unique "sniper weapon" for small and medium enterprises. Every ordinary consumer is actively looking for "micro-measures" to deal with the financial crisis. Turning more consumer demand to the Internet has become a choice for many people. Online shopping also usher in the best opportunity for development. Small and medium-sized paint companies must grasp Live this opportunity. The success of TATA Coatings in network marketing is obvious to all.

3, channel innovation The current home building materials industry properties from the edge of the building materials industry in the past to furniture (residential), fashion, culture and other cross-industry direction, in addition to decorative city, home city brand stores, direct-operated stores, outside the conventional building materials market , Real estate companies, decoration companies, sales offices model houses, group purchases, appliance stores, furniture stores, general supermarkets and other channels can be considered as the target to develop the market. In addition, the state's 4 trillion yuan investment in affordable housing projects, as well as reconstruction projects in Sichuan earthquake-stricken areas, is the gospel of middle and low-grade paint, especially for various paint-free doors, steel coatings, low-grade solid wood composite doors to seize this opportunity, “ To the third and fourth markets to go!" After 2010, the country will surely issue relevant policies to implement the full-decoration policy, which will be in line with the developed countries. This is the second largest gospel of engineering coatings companies.

For any industry, changes in competition and pattern are unavoidable. The only thing that remains unchanged is change. Therefore, companies that are in competition can only look at the market and microscopically themselves to be invincible. Coating companies also need to adjust according to the current situation in time so that they can adapt to changes.