Langdu Fengfei: The weak home market, "training internal strength", steady development

In recent years, the market in the home market has experienced a weak market. As a local home furnishing company in Chengdu, it is constantly developing and growing. Why? In the face of the upcoming New Year's Day home sales season, what new policies are there to attract consumers? What new ideas and trends are there for the upcoming 2013 home? With these questions, the reporter interviewed Feng Fei, the brand manager of Langdu. Feng Fei Home Brand Manager Feng Fei Interview Time: November 28, 2012 Interview Venue: Xindu Langduo Degree Home Furnishing Company Interviewer: Langdu Brand Manager Feng Fei's Home Market Weakness “Learning Power” Seeking Two Stables and Two Liters Reporter: Hello, Manager Feng, I am a reporter Ma Dongxia. I am very glad that you accepted my interview today. Next, I would like to ask you, how do you view the current situation of the home furnishing industry in 2012? [Manager Feng]: I have thought about it. In several ways, first of all, because I am doing market, so in terms of market, 2011 and 2012, rigid demand exists, but the demand is not large. Coupled with the state's regulation of real estate, the overall weakness of the home market in 2012 has led to increased competition among many of our companies. If the market is weak and the competition is large, it will lead to an increase in the operating costs of enterprises. Especially for manufacturing companies, we need to adjust our business ideas. In the past, the market was good and the economy was good. The more ways to adopt it were small profits but quick turnover. Nowadays, the competition is fierce, the economic situation is not very good, and the cost of raw materials is rising. These have led to an increase in the cost of enterprises. Therefore, it is not enough to increase sales. We must change our business ideas and increase the added value of business operations. This is my view of the 2012 home market, I think it needs to be changed. [Reporter]: You just mentioned a word "weak". Do we have any data indicating that the market is weak? For example, what was our sales performance last year? Is the sales performance rising or falling in the same period this year? [Manager Feng]: Relatively speaking, the performance is rising, but the increase is not as large as last year. [Reporter]: Can you disclose the data specifically? [Manager Feng]: This is not very convenient. [Reporter]: In response to this situation, we have certainly made some changes in the home of the wave, then what is the strategic adjustment? [Manager Feng]: Sales in the peak season, market in the off-season, in the market environment, it is hard work for us. Simply put, it is two stable and two liters, the first is to stabilize customers and stabilize sales. [Reporter]: How to stabilize customers and how to stabilize sales? [Manager Feng]: In the market, customers need more concern and support from the company. Therefore, from the aspects of products and marketing services, we will give customers a lot of support and confidence, help customers and dealers, give them full confidence in the weak market environment, let them feel that the company is their solid backing. In addition, as mentioned above, in this environment, we must increase the added value. We must find some ways to help customers change their business models, make them stable and increase sales. Let’s spend this time together. In a difficult time, I believe that this winter should be passed soon. In terms of hard work, we constantly improve our management level. I just said that the cost of raw materials in the market is rising. The biggest advantage of the wave in this industry is that we all know that we must let our customers develop steadily. However, in the process of stability, as our company internally, we have to work hard, while the outside should let them recuperate, and in the process of stability, we must constantly improve the quality of customer stores, image building, and more We will support the management ideas of the specialty stores and improve their business ideas. From the previous pursuit of the pursuit to the improvement of our services, when we improve our services, we can make ours in the case of stable profits. Customers and companies are rising together, this is our total deployment in marketing. [Reporter]: Seeking development in stability? [Manager Feng]: Right. New Year's Day Promotion Season starts to make consumers buy affordable [Reporter]: Near the end of the year, New Year's Day is a very important node for any industry. Can you tell us about any preferential policies or promotions for our New Year's Day promotions? What are the measures? [Manager Feng]: The strength of the New Year's Day wave is still very big. Whether it is advertising or manpower, there is a lot of investment and great discount. I believe that this time between the manufacturer and the dealer and our customers. There is a relatively large activity, and I believe that through this event, we will succeed in the market. [Reporter]: Is it unique? [Manager Feng]: It is not unique, but we have spent a lot of energy and effort to do this inside. Not only the manufacturers are doing it, we are really joining forces with the manufacturers to do this together, so the company has also given great support in terms of products, manpower and advertising. The customers are also in this respect. I have come up with a lot of support to do this. I believe that this New Year's Day, in the words of the general, is that you can do the home that the people really are satisfied with, and let the people really feel the benefits of the wave. [Reporter]: Since this is the case, can you disclose the policies of the headquarters to the dealers? Or how do we specifically cooperate with the dealer? Is it the cooperation of distributors across the country, so how do we cooperate with them? [Manager Feng]: I just mentioned product support, as well as advertising support and staff support. [Reporter]: The intensity is reflected in the product aspect. What is the specific aspect of the product? [Manager Feng]: Price. [Reporter]: Is the ex-factory price still lower than the ex-factory price? [Manager Feng]: It may be lower than the ex-factory price. [Reporter]: So our wave is not going to lose a lot? [Manager Feng]: This is not the case. [Reporter]: What happened to that? [Manager Feng: We will make our adjustments in this regard, and we are constantly reducing costs. We just want to give more profits to consumers. [Reporter]: Can you understand this, now there is a lot of backlog in the wave? [Manager Feng]: To be honest, there is not much inventory in the backlog. [Reporter]: How do we meet the sales of New Year's Day? What is our goal for the New Year's Day? [Manager Feng]: It should be 50% on the basis of National Day. You just said that the inventory, in fact, the industry knows that the products of the wave are in short supply. [Reporter]: If you want to increase by 50%, on this basis, then our manufacturers and workers have to work day and night? [Manager Feng: This year's market is not very good, but our workers have basically not taken a break, like I have not taken a day off this month, because we are not only this event, we also have a lot of new stores to open Construction, so this is also clear in the industry, so we are not out of stock, and there is no inventory. I remember the reporter from the last Chengdu Business Daily asked me, did he say that your workers are so busy every day? Is it just for us to see? At the time, I joked that it was not important for me to tell you anything. When you were 12 o'clock, let's see if our workers are still like this. Home business advertising network media has become a popular trend [Reporter]: Can you tell me about advertising? Support in this regard? [Manager Feng]: From traditional materials, they will be supported, including fees. [Reporter]: It means that there may be certain propaganda from traditional media to online media. [Manager Feng]: Now we mainly support the materials in the media and the cost, because we have a model, we may be more in the local media. [Reporter]: Is it to give them the cost of materials and let them do their own activities instead of advertising them in the form of advertising? [Manager Feng]: I haven’t said this yet. I just said that the Internet is a new thing after all. It is also a very popular trend in the future. I believe that the wave will increase this investment in the future. [Reporter]: I just mentioned human resources, which means that so many store headquarters will send people in the past? [Manager Feng]: Yes. [Reporter]: Do we have so many people? [Manager Feng]: Yes. 2013 Home Industry Development Prospects: Opportunities and Challenges Parallel [Reporter]: Can you predict the development trend of the home furnishing industry in 2013? [Manager Feng]: Development trend, big is hard to say, but I think we should make two plans, one to do the best plan, one to do the worst. Everyone knows the impact of real estate regulation on the home. Of course, there is still a rigid demand. The rigid demand has a certain amount of storage in a certain period of time. For example, there is a small outbreak in a certain period of time in 2013. For our company, we are faced with a good situation and face a good opportunity. Why do you still have to make the worst plans? Because in 2013, will the state's regulation and control policy on real estate be shaken? If we continue to be like this, we must make the worst plan. If this policy will be shaken, it may be faster in the winter. [Reporter]: Is it to look at the state's regulation policy on real estate to predict our trend? [Manager Feng]: Right. [Reporter]: I heard that there is a saying that housing prices will rise next year, meaning that real estate will pick up, so is the situation in our home furnishing industry a good one? [Manager Feng]: If the state has shaken its policies in this regard, it will definitely be good for us, because real estate will drive the development of many economic industrial chains. [Reporter]: Are the outlets of the country all over the country more densely distributed? What is the main place? [Manager Feng]: Now we have a wide distribution, and now there are thousands of online stores, but the best performances are in Sichuan, Chongqing, Yunnan, Hunan, Hubei, Shaanxi, Henan, Hebei, and the distribution is very wide. . [Reporter]: Thank you very much Feng Manager for accepting our interview!

Hardware Tools

Spring Steel For Measuring Tape,Bending Spring Steel For Measuring Tape,Rolled Bending Spring Steel For Measuring Tape

Wintape Measuring Tape Company , https://www.wintapetape.com