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According to recent news from the mahogany furniture market, in 2007, the ASEAN Expo had exhibited a set of mahogany furniture with a price tag of 80 million yuan. However, by 2010, even more than 200,000 yuan of mahogany furniture at the ASEAN Expo was second to none. number. In just three years, the price of mahogany furniture fell from "heaven" to "underground". As soon as the news came out, many redwood speculators were shocked by the cold sweat. Their first reaction was, should they take advantage of the price before falling to the "basement"? However, some insiders pointed out that-the rise is speculation; the decline is still speculation. Many mahogany speculators have experienced the embarrassment of "riding a tiger".
Do not drop but rise suspected hype
On the weekend, a Morning News reporter visited many antique cities in Beijing and saw a lively crowd. The business of the stores that mainly deal with mahogany furniture did not seem to be affected. When asked "whether the price of mahogany furniture fell," Mr. Li, a shopkeeper who operates Hainan Huanghuali Furniture in the antique market of Fangdian Street in Madian, told the Morning News reporter, "I also saw the news to know that the price of mahogany furniture plummeted. From us From a business perspective, I did not feel this trend of price plunge. "In the interview, I asked the shopkeepers about the price trend of mahogany furniture. Many shopkeepers answered similarly to Mr. Li, and even some shopkeepers were very unhappy to say:" The news of falling mahogany furniture prices is false. "
So, what is the price trend of mahogany furniture? The reporter explored the "price reduction" of mahogany furniture in many furniture markets in the north of the city and the east of the city, but learned that many merchants did not consider price reduction, and some merchants bluntly said that the recent price market of mahogany furniture has not occurred too much. Fluctuations, cost pressures on rare woods persist, and it is estimated that they will rise slightly by the end of the year.
Mr. Liu, a merchant engaged in mahogany furniture, said, "There are many unrealistic details in the report on the price promotion of mahogany. For example, the price of rosewood fell from nearly 800,000 yuan per ton to less than 1 yuan per ton. 10,000 yuan's argument is simply untenable. Although the price of raw materials for furniture production has been rising slowly, the price of rosewood has never risen to that extent! "Mr. Liu said, and other colleagues believe that redwood is rare The nature of the resources is similar to that of gold that has always been speculated. The sudden appearance of the "redwood furniture price plunge" is not only a catch, but there should be a deeper reason behind it. It is likely that some investors deliberately want to suppress the market and then take the opportunity to bargain. Get profit.
Wang Yuan from Hebei Province has opened a mahogany furniture factory and has a mahogany furniture direct sales store. Regarding the rise of raw materials, Wang Yuanshen deeply realized: "For example, the red rosewood purchased by our factory used to be 40,000 yuan / ton, but now it has risen to 60,000 yuan / ton."
What is "fried wood" to explore the roots
According to other domestic media reports, people in the industry generally believe that price supervision lacks strict control of counterpart industries. Mr. Sun is also a fan of mahogany furniture collections. He said that before 2005, the price of mahogany furniture increased by about 20% every year. Since 2005, the price of various rosewood has skyrocketed to varying degrees. For example, red sandalwood rose from 150,000 yuan per ton to 750,000 yuan in two years, and Huanghua pear in Vietnam rose from 200,000 yuan per ton to 1.2 million yuan. He also revealed to reporters that the "fried wood master" in this industry has a different price path than fried green beans and fried garlic, and requires more means. There are usually two types of professional speculators. One is to hoard lumber and sell high-priced custom-made mahogany furniture at both ends. The other is to profit from the concept of speculating mahogany.
In the interview, the Morning News reporter learned that there is no industry standard and no counterpart regulatory department, which provides convenience for professional speculators to speculate on mahogany. Mr. Sun said that speculators are most afraid of "temporary spot checks" by quality inspection, price supervision and other departments. "The quality control is the product quality, the inspection and quarantine control is the certificate of origin of the goods, and the price supervision can directly punish the joint price increase. So during the exhibition, the speculator will clearly indicate that the product is only for exhibition and not for sale. Regulatory authorities have nowhere to go. â€In fact, professional speculators use the exhibition to sell and speculate. If exhibitors have private transactions, professional speculators will be charged 10% to 30% according to the transaction price.
Is there a huge profit in mahogany furniture, and how high is the profit in this industry? According to the main person in charge of Beijing Furniture Association, compared to other commodities, mahogany furniture has strong professionalism and large price changes. However, due to different processes and materials, its price may differ by several times, which makes mahogany furniture without specific price reference standards. The operators set their own prices. Even the experts in the mahogany industry may be "eye-catching". Ordinary consumers do not have years of accumulated knowledge. It is difficult to have an accurate estimate of prices. Some merchants use consumer information asymmetry, asking for prices, and millions of thousands. The price of 10,000 often gives consumers the impression of "do not open for half a year, open for half a year". To this end, the “transparent price†sales of mahogany furniture promoted by Beijing Furniture Association and Xuanming Dianju began to operate, listing the mahogany raw material prices, labor costs, and site staff salaries, etc., on this basis, only adding reasonable profits to let Consumers can understand consumption. Not only is it a "transparent price" sale, but the price of each type of furniture is also adjusted at any time. A K-line chart is posted in Xuanming Dianju to mark the price trend of red rosewood wood and the price of furniture. General manager of Xuanming Dianju Fu Junmin said that the long-term speculation of the mahogany industry has led to an increase in furniture prices, but the price of raw materials has continued to rise, but the price of raw materials fluctuates like the stock market. At that time, instead of buying furniture with rising prices. "
Expert Tips
Skillful identification of mahogany
Professor Yang Jiaju of the Institute of Wood Industry, Beijing Academy of Forestry believes that as long as three steps are taken to buy mahogany furniture, there should be no problem. The first is to clearly understand the relevant provisions of the international standards for mahogany; the second is to go more and see more, shop around, if possible, you can go to the manufacturer's production base to investigate; finally, write the name of the purchased mahogany in the purchase and sales On the contract. He also proposed some specific methods: pay attention to the material of mahogany furniture. Different wood products have different names, different tree species, and different materials and selling prices. Judging from the purchase price of wood, the purchase price of sub-pearwood wood is less than 1/2 of that of rosewood, and the fake mahogany furniture made by it is cheaper, which is easy to deceive some consumers.
Professor Yang said that at present, the mahogany furniture market is still very confusing, but some brand manufacturers have made clear signs in accordance with the relevant requirements. Professor Yang believes that in order to do a good job in the mahogany furniture market in Beijing, the self-discipline and cooperation of some manufacturers in the industry are still needed to make the mahogany furniture market in Beijing more standardized.
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