Sichuan's second child policy has clearly benefited the children's furniture industry

On March 20, according to the Weibo news from the Information Office of the Sichuan Provincial People's Government, at 9:05 am on March 20, the Sichuan Provincial Population and Family Planning Regulations (Draft) passed the province with 65 votes (actually 68 people). The Eighth Session of the Standing Committee of the 12th National People's Congress deliberated that the “two children” policy of Sichuan Province was officially implemented. The release of “two children alone” is expected to add 8 million new births within five years. With the promotion of the New Deal, and the international home furnishing brands have entered the children's furniture industry in China, the competition of children's furniture in channels and brands will also intensify. After the policy of suitable for children and children with multiple children, especially in the city, one child or two children, plus the age of the child, whether there are elderly people living in the house, the size of the apartment, etc., each family The differentiation will be more obvious, and it can be described as ever-changing, so that related industries will face greater segmentation requirements in product R&D and design. Specific to the furniture industry, consumers are more likely to find a solution to their own problems in the future, rather than buying a good-looking furniture. It is predicted that such personalized solutions will be highlighted in the children's furniture store in the home store in the future. At present, many children's furniture brands in China are mostly fine-tuned to meet the individual needs of children. Most of the products can be adjusted according to the child's age, height, weight and preference to adjust the size, Cabinet capacity and product color. In addition, due to the variability of today's society, children's preferences are more difficult to ponder, and sometimes they come quickly. These practical problems have led some parents to abandon the "customized" furniture for their children and purchase the assembly line products. The mass production type will also occupy a large market share in a short period of time. With the maturity of the market and the increasing demand of consumers, customized children's furniture will become a trend in the future. The “two children alone” policy may change the design concept of the new apartment in the future, and the three-bedroom, four-bedroom and multi-bedroom room types will increase, and in view of the current high housing prices and limited resources, small-sized units will occupy Mainstream. And this will undoubtedly promote the furniture design to focus more on the rational use of space and extend the multi-functional properties of furniture.

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