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In July, for furniture companies, it has always been an embarrassing month. The peak sales season in the first half of the year has just ended, and the market consumption capacity in the second half of the year has not yet been released. Furniture stores generally borrow the "off season" during this period. Planning for the entire second half of marketing. In July 2009, there were some surprises for the Chengdu furniture market. Recently, reporters found in furniture stores such as Taipingyuan Furniture Plaza that there have been a significant increase in consumers who come to buy furniture. There are a lot of cars in the market, and many dealers in the secondary and tertiary markets come to buy goods in trucks. "The sales season is ahead of schedule, and sales in the market have increased by 20% compared with the same period last year. This is something we have not thought of," the relevant person in charge of the market said. It is reported that in response to the above market response, Taipingyuan Furniture Plaza will launch a large-scale series of activities aimed at "solid wood and panel" furniture during the "Cool August, Summer Shopping Festival". All signs indicate that the peak sales season of the furniture industry has arrived ahead of schedule, which makes the merchants full of expectations for the future market.
Favorable 1 The government supports furniture as one of the six key industries
In April 2008, the eleventh five-year plan for Chengdu ’s industrial economic development was introduced, proposing to vigorously cultivate six key industries such as electronics, machinery, and furniture, and the first in the country to propose furniture as the key industry to achieve value-added industrial industries. development Goals. The support of government industrial preferential policies is a unique advantage for Chengdu furniture industry to get rid of the financial crisis as soon as possible. Chengdu furniture industry undoubtedly took advantage of this excellent advantage to get out of the predicament ahead of time and form a situation of "off season is not weak".
Favorable 2 Post-disaster reconstruction drives rigid demand for furniture consumption
With the acceleration of post-disaster reconstruction, consumer demand such as the home market has been released. Feng Kaiquan of the Taipingyuan Furniture Plaza believes that Chengdu ’s furniture industry, which occupies the majority of the province ’s furniture production and sales, will undoubtedly face a large-scale market “cakeâ€, occupying the “time, geographical advantages, and harmony†of Chengdu furniture enterprises. A piece of cake clearly has an advantage. Due to the limited consumption capacity in the disaster area, local furniture stores represented by Taipingyuan have developed a series of furniture products more suitable for consumption in the earthquake-stricken area. Although this reduces the profit of the company, it still can develop space for the company to win. Because it can not only help it stabilize its position in the financial turmoil, but also provide opportunities for quickly seizing the secondary market and establishing its own brand. The economic bases of places like Dujiangyan, Mianzhu and Shifang are all very good, and the market potential is considerable.
Good 3 Expand domestic demand
Upstream real estate is gradually picking up
In the face of the global financial crisis, the government implemented an active fiscal policy. Since the global financial crisis started in 2008, China's furniture industry has been in a state of rapid turmoil. With the export of China's furniture companies being blocked, more companies are rushing to the domestic market, fighting for promotion, and further balancing the market's supply and demand. The country's policy of furniture going to the countryside has greatly stimulated Chengdu's furniture market demand. As the upstream industry of the home furnishing industry, there are signs of continued recovery in the property market. The gradual increase in the number of housing delivery has caused the demand of the home consumer market to rise.
Favorable 4 Let Li furniture stores increase the "mid-year" discount in advance
This weekend, "Clean August Furniture Fair of Taipingyuan Summer Shopping Festival" will continue to be staged after last week's software furniture week achieved impressive results. The discount rate of 40% off in the whole room is really rare in the promotion of solid wood furniture. Federal Home Furnishing, Huayuanxuan, Jin Qilin, Yongsheng Carpentry House ... Nearly one hundred famous solid wood furniture will carry out many exciting activities, not only display their own unique brand image, but also reward consumers in Chuanchuan with fashionable styles and preferential prices.
According to Wu Di, the general manager of Taipingyuan Furniture Plaza, this shopping festival offers great discounts and is unprecedented over the years. It is reported that this furniture promotion is divided into "software, solid wood, panel" series, of which August 15-16 is Solid wood shopping week, August 22-23 is a plate shopping week, within the specified time, all merchants participating in this shopping festival will implement the entire department 40% off
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