Steel-wood door companies need continuous innovation to maintain a virtuous circle of the industry

In recent years, the homogeneity of the steel-wood door industry is serious and there is a lack of core technologies. Professional designers and engineers are the common problems in the industry. Many steel doors are imitated, plagiarized or modified. Such an industry that does not have the support of brand value is not much profitable, and it is destined not to go far. Steel-wood door companies need continuous innovation in order to maintain a virtuous circle in the industry.

Design innovation is based on setting product R&D strategies and R&D targets, and formulating product development directions. Replace price competition prevailing in the market with value competition and avoid falling into the mud of price competition. Constantly introduce new products and high-tech products. Thoroughly subvert the low-level and low-level price competition pattern of steel doors. The value competition will be fully introduced into the steel-wood door industry.

Technological innovation Steel-wood door companies need to constantly learn from the advanced technology of other building materials surrounding products, and transform the entire production and market service process from manual production to comprehensive mechanized production methods, thereby reducing man-made error rates and difficult-to-control facade sizes.

Marketing mode innovation The emergence of mid-range and conventional products has resulted in an overall flat channel. Therefore, the implementation of channel sinking strategies and the use of investment promotion forms to quickly start the township market. Excavate the full potential of channel operators and guide them to the market. Strive to cultivate professional channels and service providers in the door industry, and take the road of professional brand of interior doors. Build door industry competition soft power to cooperate with the company's hard strength.

Innovation is the skeletal soul of an enterprise. Without innovative enterprises, all endorsements and media advertisements are as duckweed in the water, and will become water without a source and water without source. Going to specialized marketing, from the quality of personnel, the team building to the internal process reengineering, all this needs to be explored.