Talking about the current situation and outlet of foreign trade in the grinding wheel industry

I majored in business English and international trade. I have been engaged in foreign trade since graduation. This is relatively lucky for many people who work independently of their profession. Communicating with people from all over the world to understand their humanities and religious beliefs can broaden my horizons and horizons. Every powerful persuasion point, every time I get the approval of the customer, and the fulfillment of every order can make me feel happy and happy.

1. Status of foreign trade in grinding wheels
2015 was the sixth year I entered the grinding wheel industry. I also entered the grinding wheel industry in a coincidence. After understanding this industry, I learned the depth of this industry and gradually became familiar with this industry. I liked this industry. Some friends joked with me and said, "You can't eat this grinding wheel. You can't use it in your life. If you have anything to do, let's do the LED industry with me." I told him that "the interlacing is like a mountain, you don't understand." My line is like I don't know your line. What kind of LEDs do you have to do? People can buy LED lights for several years. I will have to buy them again when I use them. I have a long way to go. It is stronger than yours." Grinding wheels are industrial consumables and are widely used in electronics, automobile manufacturing, construction, medical, aerospace, mechanical processing and other industries, and are compared to "industrial teeth".

I remember when I was a child, my father was driving a tractor. I often dealt with mechanical tools. I often saw my father sawing steel bars and various metal objects with a hand saw. It took at least 10 minutes to cut a steel bar. Rest awhile. At the time, I felt that the hand saw was so powerful that I could cut the steel bar. It is now estimated that no one will use saws to saw steel bars, or they will be poor and have no food to eat. Now a steel bar can be cut off in about 10 seconds. This is 20 years ago, most people simply can't imagine it. However, now the time is more than seconds. A factory announced that his ultra-thin sheet could cut 12mm stainless steel in 10 seconds, and soon another factory would announce that their products could be cut off in 8 seconds, and even other factories announced that they could do it in less time. . Perhaps this shows that the product performance is superior, the technology is more and more mature, and it can also explain that the current market is getting higher and higher efficiency requirements!

In recent years, with the in-depth study of high-end technical talents and the application of new materials, the quality of domestic grinding wheel manufacturers has generally improved, and the slicing and grinding are sharper and more durable. The market began to show a situation of oversupply, so price competition has intensified, and prices and profit margins have shown a downward trend. However, the market has never lowered the quality requirements. Many grinding wheel manufacturers have also launched various promotional programs to stabilize customers or win more markets. Going against the water, if you don’t advance, you will retreat! For foreign buyers, most buyers will choose more competitive suppliers, especially OEM customers, under the premise of ensuring quality. Because if you don't consider changing suppliers, the market may be taken away by his competitors. I have a Southeast Asian customer who purchased a 20-foot full-size 4-inch ultra-thin sheet every two months two years ago. The purchase price of a single piece is about 1.8RMB, and the value of a container is more than 1.4 million RMB. An order for a super-slice of cabinets is also common, but it can be established on the basis of this price. Now this customer no longer purchases 1.8RMB products, because his market can no longer accept such high-priced Chinese products. At present, the price he purchases is only about 50% of the previous price, and the product quality is basically the same as the previous 1.8RMB product. This is the result of the development of foreign trade in the grinding wheel industry in the past two years.

At present, the specifications and management requirements of China's abrasives industry are becoming more and more strict, and the development of the market is becoming more and more rational. No longer, as in the past, you can win an ideal market by advertising and propagating image projects. Now mainly depends on the quality of the product itself, the company's business model and management, because consumers and the market are more and more rational. The market with high cost performance, good business model and perfect management has developed faster and faster, and the brand market of image engineering hype has begun to shrink. "The survival of the fittest" This is the law of nature and the law of market development. A grinding wheel factory that was not known for a few years ago, no one in the industry knows it now, no one knows it, he can confidently shout out the slogan "Be the first brand of Chinese grinding wheel", most grinding wheel factories have to serve, because these In the past year, they have always focused on quality, innovation and management, and their achievements are obvious to all. Some grinding wheel factories have expanded internal contradictions and missed the best development stage. The result is inevitably regrettable!

2, the way out of the grinding wheel trade
With the slogan of “One Belt, One Road” in China, the manufacturers of grinding wheels, which are mainly domestically sold, also want to get a cup of soup in the export business. On the one hand, it eases the weak state of the domestic market; on the other hand, it is also hope. With the help of national policies, we will expand our overseas market operations, thereby improving our own performance platform and comprehensive competitiveness. The major manufacturers are also rushing to win the market, and hope to win a market after the market reshuffle.

Although the number of large and small grinding wheel manufacturers in China is huge, compared with the huge global competitive market, our grinding wheel foreign trade market is still in a relatively profitable era. Based on the uneven foreign trade level of various grinding wheel enterprises, enterprises are always struggling with the foreign trade market. In this context, this article briefly talks about the outlet of foreign trade in grinding wheels, which is for reference.

How to do a good job in grinding wheel trade should pay attention to the following points:

(1) Key words: Technology Innovation
As mentioned above, the quality of domestic grinding wheel factories has generally improved. Therefore, at the same price and the same size and size products, the quality performance of each manufacturer is not very different. If the foreign customer only considers the product itself purely, it can be said that which factory product can be selected. Is it really a big difference between 8 seconds and 10 seconds to cut off a steel bar? Can a difference of 2 seconds really play a decisive role? I can't see it, 2 seconds can easily be balanced on related processes. What's more important is that the technological innovation or the use of new materials behind the 2 seconds difference will make the performance of the product superior.

"Technology changes life", this classic slogan is confirming our current developments. The number of people using mobile phones to use the Internet has begun to exceed the number of people using PCs. People are used to using mobile phones to make money payments, and the number of people and transactions are also The trend is rising year by year. The changes in science and technology have touched on all aspects of our lives, and far more than that, I will not list them one by one. For our grinding wheel industry, the main raw material composition is aluminum oxide (Aluminum Oxide), which is what we often call brown fused alumina. Although no new materials with similar performance, reasonable cost and wide range of sources have been found as substitutes, Nowadays, factories in the industry have begun to add new auxiliary materials to improve the performance of grinding wheel products. It has been proved that the performance of products with new materials is safer, more durable and sharper than those made by conventional practices. I think that in the near future, even if the R&D staff can't find the most important raw material to replace alumina, they will definitely find a better new auxiliary material, which makes the safety performance and performance of the grinding wheel product superior. As a result, the grinding wheel market will undergo major changes with the use of new auxiliary materials.

(2) Key words: Management
For our current grinding wheel industry, foreign buyers are often more likely to know our competitors than we do. Because they can easily get information about other grinding wheel factories. Everyone knows that China is not likely to have a new grinding wheel factory. After all, the grinding wheel is a resource-consuming product, so the Chinese government strictly limits the new manufacturers in the Production License. In this way, foreign buyers choose to go to the existing grinding wheel factory. Every time they participate in the exhibition, they are all these grinding wheel factories. But why do foreign customers come to the exhibition to select the grinding wheel suppliers every time? ?

Because the development status of each grinding wheel factory will change with time. It is possible for a small grinding wheel factory to develop into one of the leading grinding wheel enterprises in China through several years of efforts; large factories may also undergo major changes in scale and brand influence through several years of development. What foreign customers want to know in China is mainly the management status of each factory, including production management and market management. Even if the factory with superior management is not large at present, even if the performance of the product is a little bit worse than other large factories, foreign customers will be more assured to place orders in such factories. Large factories that manage chaos, even if the scale is large, foreign customers will worry about whether to hand over orders to such factories. Only a well-managed factory can produce a stable quality product in order to provide better service.

(3) Key words: HR (Human Resources)
Zhao Wei’s slogan “Nothing can’t be done, only people who can’t do anything” in the TV drama “Tiger Mom and Dad”, which was hot in the past, shouted powerfully. In the "No Thief in the World", Ge You's sentence "What is the most expensive in the 21st century -- talent!" is still in the ears... all of them show the importance of talents to varying degrees, because the best system and policy It also has to be implemented by people. Only when talents fully exert their subjective initiative can they create more profits for enterprises and provide a solid talent barrier for enterprises to attack larger mountains and rivers.

In the current Chinese market, the only thing that is not lacking is people, but many companies still scream "the talent is difficult to recruit, the talent is hard to find." This kind of statistic data of human resources surplus and the voice of enterprise reality seem to be very contradictory, but it actually reflects the shortcomings of the mechanism of enterprise employment. What kind of talents to recruit in the end is sometimes a headache for our grinding companies.

If it is aimed at the mature foreign trade sector, it is feasible to recruit experienced talents, but the supporting wage costs will rise. If the wage costs are not up, the talent mobility will become larger. This kind of enterprise that can operate the foreign trade department by management and mechanism will choose new people or half-way out of the country, and will be equipped with adequate training and perfect assessment mechanism to achieve cost control and win-win for personnel training. For the foreign trade departments in the development and development period, enterprises will be biased towards skilled foreign trade experience. First, to solve the problem of the blank of the foreign trade department, on the other hand, the experience of the skilled hand will bring additional surprises to the business owner.

(4) Key words: Professional Exhibitions
Now there are many exhibitions in various industries. Some friends from the same industry complain that the exhibition is a bit flooded. Just after attending a hardware exhibition, they will receive a phone call asking if they want to sign up for another exhibition. I haven't seen the effect of the exhibition yet, and I have to participate in another exhibition without stopping. It feels like I am contributing to the exhibition industry. actually not! Nowadays, most foreign buyers are more willing to choose manufacturers to cooperate and are not willing to cooperate with trading companies. Because the international market is relatively open and the exchange is more convenient, a visa plus a ticket can fly over to participate in the exhibition, or to inspect the factory.

For our grinding wheel industry, the main source of customers is to participate in the exhibition, the network platform and electronic marketing channels are just an auxiliary way. Therefore, in order to do a good job in grinding wheel trade, attending the exhibition is the most important way to obtain customer resources. Needless to say, the domestic exhibitions are good for us in the grinding wheel industry, the Canton Fair, Shanghai Exhibition, Yongkang Exhibition, etc., as well as many foreign professional hardware tools exhibitions that are more effective for our Chinese grinding wheel industry. Of course, it is not blind to participate, because almost every month, even a few months, if you participate, no matter which wheel factory can not afford, after all, the cost of participating in foreign exhibitions is not low. Therefore, you must choose two or three exhibitions that have the best effect on the company itself. Of course, you can also look at the financial strength of each manufacturer. If you have strong strength, you can participate in a few more, and the effect will be better.

The exhibition is a facade for the manufacturer and an important window and communication bridge for the target customers. To a large extent, foreign buyers will perceive the strength comparison of each factory through the way of exhibiting, and then clearly identify which manufacturer's products are more interested.

(5) Key words: Lead Time
I have a South Asian customer, the company responsible for purchasing the manager and I have been friends with many years of understanding, every time China's Shanghai exhibition, Canton Fair or other large hardware exhibition, he will come and participate, and every time I will find I sat down and talked for a while. Although we have not started the cooperation of orders, we can discuss the grinding wheel products and the market with each other very honestly, which lasted for several years. Last year he finally started working with me on orders.

On average, their company purchases more than 20 cabinets from China every year. Now he has three grinding wheel factories in China to supply him at the same time. We are one of them. Before I placed the order, the customer also had three grinding wheel suppliers and had been working with them for several years. Last year, the customer told me that one of the grinding wheel factories frequently delayed the delivery. Sometimes the delivery time was delayed and the customer could not stand it. The client company decided to stop the cooperation with the company. This is why customers start to place orders from us, even if our price is a little more expensive than that company, customers still choose us. Secondly, the customer visited our factory several times and was very satisfied with our factory management, so I believe that we can't have similar problems in the delivery period. This shows that products can be delivered in a timely and accurate manner, sometimes more important than the price factor. However, this is the awareness that many of our grinding companies lack. Looking for any perfect reason to delay delivery, customers are unacceptable. This also reflects to some extent the lack of some of our peers in the concept of service awareness and supply chain.

Above, I personally look at the current status of foreign trade in the grinding wheel industry, as well as some ignorance of the current foreign trade in the grinding wheel industry. "Rome was not built in a day", under the prevailing national policy, the grinding wheel enterprises must base themselves on their own development status, do a long-term development plan, improve product lines, improve product quality, and at the same time strengthen personnel training and cultural system construction. Building a nest and attracting phoenixes, all parties can make concerted efforts to become a foreign trade market for large and strong grinding wheel enterprises, so that China's grinding wheels have stronger competitiveness in the international market, and higher market position, and change the international market to " Made in China" view of the grinding wheel! This is the goal that every grinding company in our country should strive for! (Author: Chen-ping)

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