The furniture industry is at the forefront of the e-commerce industry to help reposition the industry

Da Vinci has pushed the furniture industry to the chaos of the market. The “Da Vinci” furniture has been exploding in recent times, claiming that the furniture originating abroad is made in China. This incident has aroused people's extensive attention to the high-end furniture market, but also caused some chain reactions in the furniture market. The furniture industry has been overwhelmed by the turmoil, and it has also exposed some industry developments.
With the shortage of global resources, the price of raw materials has increased substantially, and the cost of furniture as a resource product has inevitably increased. At the same time, affected by the appreciation of the renminbi and the adjustment of national policies, the domestic furniture industry, which had a huge living space, is also facing an increasingly fierce competition. International first-line furniture brands are also gradually dividing the domestic market, and brand competition is increasingly fierce, which plagues the furniture industry under the traditional sales model.
Facing the new situation and new challenges, furniture enterprises must take precautions, actively change the development concept, strengthen independent innovation, enhance market awareness, and effectively promote the development of the domestic furniture industry. Brand integration, capital operation, and enterprise alliance will be one of the most significant features of the major adjustment of the furniture industry in the future. As the industry shuffles, competition will force furniture companies to stop pursuing intensive cultivation of single channels, but instead turn to channel innovation and introduce The new marketing model will further increase the profitability. Only in this way can we survive in the fierce market competition and turn the crisis into opportunity.
The trend of e-commerce, the industry portal is also indispensable with the rise of e-commerce in the furniture industry, the new business model is ready to come out, the traditional furniture industry and modern e-commerce perfect integration, not only greatly saves manpower, financial resources, material resources, but also effective The business channel has been expanded, the transaction chain has been shortened, and it has not been restricted by time and space, which has accelerated the connection and interaction of information flow, capital flow, business flow and logistics. The furniture industry portal utilizes the already-acquiring and rapidly growing furniture industry resources to quickly and directly enter the Chinese furniture industry market, providing an online trading market, information resource platform and business cooperation platform for enterprises and consumers.
In the era of high cost, the active or passive expansion of traditional channels has brought great crisis and test to enterprises. Therefore, the fact that the cost of hard injury has brought about a gradual compression of profits has brought a heavy burden to the traditional channels of the furniture industry. In the case of furniture companies can only take other ways to release sales pressure.
E-commerce has become the trend of the market. Many furniture brands only recognize this and make sufficient preparations to share this cake in the era of e-commerce and gain a foothold in the market. The advent of the era of e-commerce has become a splendid wonder of the economic transition period of many furniture companies in China, bringing a dawn to the pressure of the furniture industry.

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