Three major trends in ceramic sanitary ware: water-saving, low-carbon, 34 markets

In 2011, many sanitary ware brands have vigorously promoted “healthy” products, from baths to bathtubs, from bathroom tiles to sanitary ware, and all aspects are moving closer to health. This trend has been highly valued by urban white-collar gold leaders in the past two years, and industry professionals and consumers interviewed generally believe that in 2010, whether or not physiotherapy and health care functions are available will become a key consideration.

The continuous innovation of sanitary products, the theme of saving water and energy saving has become the primary consideration for most families choosing sanitary ware. Selecting water-saving sanitary ware has become the conscious behavior of every consumer. The competition focus of the sanitary ware industry converges on the competition of water-saving performance. The data shows that the water for toilets has already accounted for 40 of the general household water consumption, and saving water for toilets saves residential water. At present, the standard for water-saving toilets enforced in China is 3-6 liters. A new type of toilet has just been introduced at the Panlong ceramics headquarters, and the industry’s attention is due to the minimum water consumption of only 1.4 liters. At present, the concept of water-saving and water-saving products in the brand sanitary ware emerge in an endless stream, of which the most prominent is the toilet. Toto introduced a 4.8-liter washable toilet that can be washed once using advanced technologies such as Chi-Chi Technology, G-MAX Technology, and Super Rotary Rinsing. Kohler has launched the Xi Ma Long toilet, choosing the economical 5.3-liter flush setting. Allows users to save up to 7,570 liters of water per year.

Ceramic bathroom difficult to develop? Kaifeng second-tier market into a hot bathroom ceramic sanitary development blocked, in this situation we must first understand the characteristics of the 34 markets, in order to do 34 markets, otherwise all actions are blind. To understand the characteristics of the tertiary market, we must start with market research. The world-famous McKinsey & Co. Consulting found that in many small cities and towns that are not noticeable, they have hundreds of millions of consumers with certain spending power. They are important opportunities for development in the next decade, but multinational companies and large companies Some domestic companies that produce durable consumer goods also ignore this market.