2015 China Hardware Industry Analysis

Hardware industry refers to the industries engaged in hardware processing, manufacturing, production, smelting, mining and other activities. According to data from the National Bureau of Statistics, in March 2015, the national hardware industry's export delivery value increased by 1.03% year-on-year, a decrease of 8.57 percentage points from the previous quarter. The following is an analysis of the hardware industry in 2015.

After years of development, the hardware industry has now entered a period of “polarization,” and the “two-eighth law” has also become inevitable. Hardware companies only have their own characteristics, accurate positioning of consumer groups in order to occupy a dominant position in the market.

Hardware market is polarized

With the ever-increasing competition in the hardware industry, there are endless new changes in the hardware market. The products of well-known brands have brand advantages, and they have high superiority in terms of quality, style, and after-sales service, while “cheap goods” are adapted to the needs of low-cost decoration of ordinary consumers who have temporary decoration or ordinary income. Therefore, the hardware consumer market continues to expand.

In the hardware industry, mainstream brands with higher brand awareness and products with low prices are increasingly highlighted by consumers, gradually occupying about 80% of the consumer market, and the middle-tier consumer space between the two is getting more and more. small.

"Private Customization" has become a mainstream consumer

In recent years, the competition in the hardware industry has become increasingly fierce, and the “price war”, “gold 9 silver and silver 10”, and various large-scale holiday promotions have become commonplace among consumers. Now, another wave of “private custom” is slowly spreading. It is particularly important for hardware companies to follow this trend and create products that meet the psychological needs of consumers.

With the growth of the new generation of consumer groups in the post-1980s, ordering has met with rapid growth, especially advanced ordering, as it meets the requirements of modern young people for advocating individuality and displaying self-charism. Customized hardware not only enhances the sense of participation of consumers, but also strengthens consumers’ trust in brands and brings consumers different experiences and experiences. More information on the development of the hardware industry can be found in China's report hall published in January-February 2015 China's hardware industry profit data analysis.

Enterprises need to set aside fog to break through

The two-level division of the hardware market is becoming increasingly serious. In addition to the continuous improvement and improvement of the quality of its own products, hardware companies should focus on services, be able to innovate in service or be effective in competitors and various service items. Extend and integrate into a complete service system. Enterprises must also pay attention to product design, construction, and improvement in support. Only full-scale breakthroughs and progress are the most effective ways to remain invincible.