Cabinets and appliance stores can find a breakthrough to jointly patronize consumers

Since the cabinets entered China, the merchants have given the title of overall kitchen. In fact, most of the whole kitchens mentioned at that time still stayed in the "whole cabinet". Not every business has its own expertise, like Haier and Shuaikang were born as home appliances, but cabinets are also quite famous. However, many merchants have found powerful partners for themselves.

The whole cabinet refers to a cabinet combination composed of cabinets and kitchen functional appliances. The overall kitchen is characterized by the combination of cabinets and operation tables, kitchen appliances and various functional components, and in accordance with the consumer ’s kitchen structure, area, and individual needs of family members, through the overall configuration, overall design, overall Construction, and finally form a complete set of products.

There are also some brand combinations, but due to the disparity in each other's levels, instead of achieving the expected effect of enhancing sales, it has an impact on the long-term development of both parties.

Some big brands adopt OEM to produce kitchen appliances, but consumers are not happy, but feel that they are deceived. Or it is cooperation without division of labor. After the whole cabinet is sold, due to problems with electrical products, consumers do not know who to seek for rights protection, often find the media, and finally leave the impression of loopholes in after-sales service.

Whole kitchen and real estate jointly develop fine decoration With the tilt of national policy in 2008, fine decoration has become the main trend of home improvement in the future. The resulting huge market value has also attracted the attention of the cabinet industry, and some companies are also eager to try to prepare a slice of soup.

In response to the arrival of the "Fine Decoration Year", how to throw "hydrangea" to developers is the primary problem facing cabinet enterprises. This requires the overall specification of the cabinet industry, the serious self-discipline of each cabinet enterprise, and the improvement of the overall quality of cabinet products. And competitiveness. Mou Yong, Secretary-General of the Kitchen and Bathroom Chamber of Commerce of the Beijing Municipal Federation of Industry and Commerce, said: "In the face of the huge market and the various problems that currently exist, the exploration of the marketing model of the cabinet industry will continue.

Cabinets are looking for a store to join forces

Store sales are one of the main traditional models in the cabinet industry. But as a "siege" of the cabinet industry, big brands hesitated and small brands swarmed. However, due to the characteristics of customization, time-consuming and long capital chain of cabinet products, cabinet manufacturers are struggling to cope with capital turnover. In addition, coupled with the strong position of the store and the gradual involvement of the store in the cabinet industry, it has become exclusive to other cabinet brands in the store, so the relationship between the store and the supplier is subtle and conflicts are triggered.

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