China's door lock industry brand awareness is weak, competition is fierce and lack of regulation

With the increase of home decoration, door locks, handle locks, anti-theft locks and hinges, door suction and other products have a good trend, and the transaction volume is large; chain locks, motorcycle padlocks and disc locks are also popular among consumers. The sales are considerable. In terms of export, foreign investors mainly rely on inquiry and return, and the wait-and-see atmosphere is strong.

However, there are certain problems in the door and window locks. These problems also need to attract the attention of the door and window lock companies, and continue to upgrade the door and window lock industry to an unprecedented height.

A general lack of brand awareness China's lock companies are small in scale, and there are not many leading companies in locks. They can't drive the development of the lock industry very well. China's locks have low barriers to entry. Lock companies lack brand awareness and do not pay attention to brand building. Some companies only Family workshops, capital, manpower, technology, management and other factors constrain their development, and the awareness of the brand is even more lacking. Lock companies should strengthen brand building, enhance the competitiveness of lock companies, and regulate the lock market.

China's door lock industry brand awareness is relatively weak, fierce competition, lack of standardization in the market. Currently, about 88% of the lock products in the market come from Zhejiang Province. Among them, Yiwu local accounts for 28%, and the factory direct sales ratio is as high as 70.5% to produce middle and low-grade locks. Product-based, high-end products are scarce. As the lock industry is a labor-intensive industry, the barriers to entry are low, the degree of specialization is not high, and competition is becoming increasingly hot. The threshold is low, the market for lock products lacks normativeness, the homogenization of some products is serious, the products have no features, the fish and the dragon are mixed, and the authenticity is difficult to distinguish. As the cost of raw materials has increased, some lock companies have adopted price wars, which has increased the disorderly competition in the lock market and increased the development of the lock industry.

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