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On April 24th, 2014 International Home Design Trend Shenzhen Sharing Salon was held at the Xiangmihu Bauhinia Club in Shenzhen. The Milan Furniture Fair talked about the avant-garde of real estate, sharing the excitement from Milan, and seeing the visible and invisible people and things, products and ideas. Duan Jinguang, deputy director of Renhao Furniture Product R&D Department, was invited to participate in the event, sharing the fashion trend of Milan from the perspective of furniture product development and exploring the future direction of Chinese design development.
Chinese design lacks its own culture
As a professional in product development, Duan Jinguang, deputy director of Renhao Furniture Product R&D Department, believes that the biggest sentiment from Milan is the lack of cultural atmosphere in the Chinese furniture industry. For example, he said that in China, unless you go to Hengdian to feel the Chinese atmosphere; the furniture industry often plagiarizes this French style and plagiarizes the simple European style. In fact, China’s own culture is very good, but it is very Few people are willing to pass on. Nowadays, many children don't know what Chinese style is. Instead, they have a lot of European styles.
There are too many vicious competitions in the industry
As for the reasons for this phenomenon, Duan Jinguang believes that the main industry is lack of corresponding norms and there are too many vicious competitions. Everyone only cares about smashing each other, playing price wars, you copying me and copying you, no one is calming down to make products well; only by standardizing the whole industry, can designers really sink their hearts to design, and the company sinks its heart. To make products; not to do anything imaginary.
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