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Recently, the world's top hardware brand Häfele opened their new showroom in Shanghai, which indicates that a mysterious exploration tour has begun. Xiaobian has the honor to interview Uwe Shiwei, President of Häfele Hardware (China). Mr. Er, the following is an interview record.
Q: We have a lot of attention to Häfele before. It seems that 70%-80% of Häfele's main business is in the hotel engineering section. For this new exhibition hall in Shanghai, product composition, setup, including design Is it also the main aspect of hotel engineering?
A:: We have a lot of five-star hotel projects for you. This is true. We have a lot of high-end customers. However, our showroom is aimed at everyone. When you visit a circle in the exhibition hall, you will find that half of the products are hardware accessories for construction projects, and half of them are hardware accessories for furniture, but they are all More high-end products.
Q: The theme of the Shanghai exhibition hall is exploration. Does it represent the exploration of Häfele? Is it a product or a market?
A: The understanding of this theme is like this. It is not for us to explore Häfele, but to everyone who wants to come to our showroom to explore. I hope that when you come to the world of Häfele, you can continue to find some surprises and discover some things that Häfele has done. Maybe you have never thought about these things before.
The design of the exhibition hall is designed around this theme. Now it is possible to stand in the central area, you can't see anything, you can't find anything, but until later, as the exhibition hall slowly opens, you may find A lot of different things. This is also the reason we want to come to the exhibition hall and our customers to explore and discover differently like the children in the video.
Q: The exhibits this time emphasize the sense of futuristic and technological sense. Is this also the future development direction of Häfele?
A: Of course it is like this. I want to say two things about this. Because, in many cases, people will feel that hinges, hardware accessories, etc. are very simple things, but this is not the case. We will upgrade our products through electronic and automated, and further combine hardware products with computer systems.
One example is our lighting area, which is a combination of hardware and lighting systems, because we want to integrate the lighting system into the furniture. Another example is the rails in the drawer and the support on the sofa. You can control them electronically and automatically. The integration of the system means that you can integrate all the hardware into one system, so that you can directly Electronic devices such as handheld computers and iPads are used to control.
Q: What is Häfele's brand dream?
A: We hope to become as famous as Lenovo, because Häfele's business model is generally not to cooperate with end consumers, usually through intermediaries to sell to consumers. For consumers, our brand awareness is not so loud. Anyone who knows Häfele still knows that the value of the Häfele brand is still very high. So we hope that in the end, everyone can know Häfele as well as knowing Lenovo and know the value of Häfele.
Q: Can you talk about your dreams about the furniture and hardware industry?
A: I think everyone can realize the value that furniture hardware brings to them, because many people have no idea about the role of furniture hardware in furniture. In this exhibition hall, we provide many cases. To show you the role of furniture hardware, in fact, many people do not know this, but if they see it somewhere, or come to this exhibition hall to see this display case, they will find that furniture hardware is also Very powerful. This is my dream of this industry. I hope that everyone can understand furniture hardware more and benefit from the role of furniture hardware.
Q: We have known that Häfele's products are very rich. There are more than 5,000 kinds in China. What do you think is the difference between our Chinese market and the global market in terms of product types, and the market in China? What are the priorities of our products?
A: There isn't much difference on the product line, but we always hope to provide some special solutions for Chinese customers. For example, we will focus more on the research of electronic locks, but this is not only for the Chinese market, but for the development of this technology in China.
The article was reported by Changzhou Building Materials.
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