Imported furniture chaos frequently awaits industry supervision

"Foreign Furniture" Infringement

On December 11, Qingdao Medici Home Furnishing Co., Ltd. (referred to as "Medic") held a press conference, accusing Da Vinci Furnishing Co., Ltd. and Shanghai Mishi Building Decoration Co., Ltd. of infringing on it.

The lawyer's letter issued by Shandong Guoren Law Firm stated that Da Vinci Home Furnishing and Shanghai Mishi Construction infringed on the distribution rights of Medici products and was suspected of unfair competition. The right to file a complaint with the industrial and commercial administration, the court, and to clarify and publish to the news media will be reserved.

The incident stemmed from a publicity article reprinted on several major home furnishing websites in China called "Mie's Finishing Pen for Building Luxury Home Furnishings", the article said that Italian furniture brands such as Capanelli, Olevi, and Bolles " Will participate in the Da Vinci Luxury Furniture Exhibition. "

However, Zhang Guangren, manager of the public relations department of Medici, said that the Italian furniture brand was represented by Medici and had never cooperated with other companies, and these brands did not plan to come to China to participate in the furniture exhibition.

"Da Vinci's behavior, there are acts of impersonal exhibition, sales, promotion, enough to lead consumers to mistakenly believe that Da Vinci has the qualification to sell these brand products. Misunderstanding existing and potential customers of Medici, misunderstanding Mei Ticky and the brands it represents have an adverse effect. "Zhang Guangren said.

During the press conference, Medici provided e-mails to communicate with the manufacturers of "Bolles" and "Capanelli" afterwards. Both manufacturers stated that "Da Vinci has never been, and will never be the same in the future." Collaborator.

Sun Tao, legal adviser of Medici, said Medici has sent lawyer letters to Da Vinci Home Furnishing and Shanghai Mishi Architectural Decoration Company, hoping that they will correct and deal with the matter in a timely manner, stop infringement, and publicly apologize. But there is no response yet.

Imported furniture lacks supervision

Imported furniture industry after the "Da Vinci fraud incidents" experienced an unprecedented "questioned" and "under review." However , it is still not uncommon for the market to impersonate pure imported furniture brands, inferior furniture products , low prices, and inconsistency between pre-sales commitment and after-sales service. "After the review, the relevant departments of the country or industry did not set any entry threshold for imported furniture , nor did they propose a corresponding, mandatory and continuous 'audit specification'." An industry source pointed out that Therefore, chaos appears frequently because of the lack of necessary supervision.

The imported furniture industry is almost "unsupervised" , and many international brand furniture agents also expressed helplessness. "Depending on the actual situation of the factory or foreign brands, management and development, the sale of imported furniture to the status of the domestic market is also very different, and domestic agents have professional experience in furniture is not much." The person in charge of a home store in Castle It was revealed that since the agents were confused about "whether it is good to sell, who should sell it to", there are many people who hold the short-sighted idea of ​​"which is better to sell and which to sell". As a result, it is naturally difficult for imported furniture to come to consumers' homes in the most appropriate way and price.

According to reports, experienced and responsible national agents or exclusive agents in a city usually do not rush to see sales, but want to let foreign brands in their hands penetrate into the hearts of people; and some small dealers who muddle in the water expect to buy one Obtain profit as soon as possible during the sale, and the sales methods are naturally under-standard. It can be seen that the currently uneven import furniture industry needs to be regulated urgently.

Some people in the industry pointed out that after the "Da Vinci incident", the mystery of imported furniture in China has long disappeared. How to survive through regulation and better standardization, and be recognized by more consumer groups, is the future of "foreign furniture" Way out.