Reveals the success of China's four major hardware brands

The old name is always talked about by the industry. Their success or failure is a symbol of success or failure of the industry. China's five major hardware brands: Zhang Xiaoquan, Harbin Measuring & Cutting Tools, Luoyang Bearing, Wazhou Group, Wang Mazi's knife and scissors have been developed so far. With four successes, only "Wang Mazi" underperformed the competition, and the other four companies have truly become legends of an industry. They have become benchmarks of the industry and explore the success of the four major hardware laozi. Other companies learn from the available experience and will be smoother in their future development.

Zhang Xiaoquan Scissors: Focus on innovation Zhang Xiaoquan scissors made hardware tools “gifts”. Zhang Xiaoquan's knife and scissors dating back to 348 had his own set of business strategies. Gift marketing made hardware tools hot. Similarly, in the brand promotion strategy, it has also repeatedly innovated, had shot "scissors" TV dramas, used the mass media to promote their own brands, and actively engaged in advertising, so that Zhang Xiaoquan "fabrication."

In addition to marketing innovations, there are, of course, technological advancements. In order to comprehensively improve product quality, Hangzhou Zhang Xiaoquan Company started with the details. In early 2010, it took the lead in the implementation of the Scrap Surface Scuffing Prevention Technique at the civil shear factory. The process has been implemented for four months. According to consumers, Zhang Xiaoquan's scissors are not only inherently of good quality, but also have significantly improved appearance quality.

Zhang Xiaoquan’s win will win on “new”.

Harbin Measuring & Cutting Tools: Pioneer of the Reform Harbin Measuring Tools Cutting Tools In the Chinese tool industry, Harbin Measuring & Cutting Tools Group Co., Ltd. is regarded as a well-deserved “old name”, and it is the only one of the key projects that Soviet Union aided in the “1st Five Years” period in China. The companies that measure products have made historic contributions to the country’s economic construction.

In the middle and late 1990s, in the process of transition from the planned economy to the market economy, the Harbin Group once managed to decline and the loss increased. By the beginning of 1998, the company had accumulated a loss of more than 67 million yuan, and had defaulted employees' wages for eight months, which was extremely dire. At the end of 2004, the Harbin Group made the decision to merge and acquire Kaishi, and achieved the goal of “implementing M&A and reorganization in restructuring, promoting restructuring in M&A and reorganization, restructuring and M&A and reorganization”. The reform is to find the "accident" in the crisis. The success of the reform determines that it will be smooth in the future development.

Luoyang Bearing: rushed to the world's first-class Luoxi Luoyang LYC Bearing Co., Ltd. is the backbone enterprise of Henan Coal Chemical Group Equipment Manufacturing Co., Ltd., its predecessor was the national "1st Five-Year" period 156 key construction projects - Luoyang Bearing Factory, founded in the summer of 1954 , is one of the largest comprehensive bearing manufacturers in China's bearing industry. Today, Luoyang LYC Bearings is faced with the “second venture” in the development process and will invest in the construction of the “Xinluo Shaft Project”. This is a major investment project for the realization of the bearing industry’s “China's first, world-class” strategic goal, and is also Henan Province. , Luoyang City, a key project to revitalize the equipment manufacturing industry.

In the ever-changing rivers and lakes, Luoyang Bearing, with its own policy advantages, has stepped up the pace of technological transformation and has repeatedly occupied the commanding heights of product innovation. This is a tool for them to enter the world, with the enthusiasm of this group and the "perseverance" pursuit. Spiritually, Luoyang Bearing finally said as he rushed to the world class.

Wazhou Group: Layout of the high-end market Wazhousha was built in 1938. It is the birthplace of China's bearing industry. The first set of industrial bearings in New China was born here. It is China's largest bearing company. As an old enterprise in the bearing industry, the Wazhou Group has not developed a sense of “old-fashioned dragon clock” and has instead exhibited a “spiritual” development trend.

The tile shaft of the "big brother", which is called the hardware industry, has been steadily holding its own steering wheel for so many years. The firm goal is its successful spiritual support. However, advocating the concept of “full innovation” is the key to the peak of the tile axis. The soul of the tile axis lies in “innovation”. They are not following the pace of the times, but have become pioneers in leading the industry. To seize the high-end market, even if they position themselves in the market, it is also the driving force for their advancement.

The successes of the four major hardware brands have their own successes, but there are also common key points, that is, innovation. In this rapidly developing society, the speeding changes in information allow companies to have the spirit of advancing with the times. I believe that the old name of hardware can give us a profound enlightenment in the hardware industry that is developing.