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The principle of the wise man's behavior is to do twice the result with half the effort. The business model of the enterprise requires a complete systematic strategy, which is the core of the strategy to achieve the doubling of the overall value. It is also the most important issue for the managers of modern small and medium-sized furniture enterprises.
   Only through efficient integration of resources can the value of the system's business strategy be doubled, from scratch, from ambiguity to clarity, from industry to society, to maximize the benefits of business behavior. " Small wins rely on wisdom, big wins depend on virtue " to realize positive thinking, the correct business model is the fastest value multiplication model.
   When many people study or appreciate some successful cases of enterprises, they always see glorious results, and ignore the inevitable elements of their success. They pay attention to the value of tangible income, and ignore the value of invisible systems. When the boss of a certain company sighed with envy, he saw the desolate sight of the ignorant. The following briefly explains the specific aspects related to the multiplication of the value of the operating system of small and medium furniture companies
   1. The efficiency of the production system has doubled.
    Continuous improvement and improvement of enterprise production system processes and standards, improvement of manufacturing process and mechanization, lean management system and good job skills training, etc., can only change the amount of products, reduce costs and bring rich value profit. Pursuing zero product quality defects, raw materials, semi-finished products, and finished product management to achieve zero inventory is the most basic verification of good production system management. Considering the market space and life cycle of a product, we must have industrialized process standards and look for commonalities in personality, which is considered to be one of the most important standards in the course of many years of business. The result of living and dying is that the enterprise is living or dying. Product development, design is the development of the overall strategic planning of the strategy, if you ignore the consumer market analysis and product positioning, blindly revision, copy models, with the behavior of the thief no difference, so business owners are respected before 2000 Being a hero, it is now regarded as an industry scum, which is destined to do no big thing. Targeted imitation and revision are currently the most done by operators in the furniture industry. Nowadays, in the face of the vast market and large-scale peer management practices, not only foreign countries but also domestic counterparts, " plagiarism " will It makes some enterprises feel more difficult. Everyone will joke about the " copy " action, but the chill of the " attack " will make many people in this circle feel uncomfortable. From simple handicraft manufacturing to mass industrial production, the extensive use of machines has greatly improved the per capita production capacity. The rapid development of Chinese enterprises in the past two decades is still far from the production and production process capabilities of developed countries in Europe and America. The best foreign furniture companies have reached an annual production value per capita that is dozens of times that of China. This number can scare many Chinese furniture company participants. Based on this, industrial upgrading and investment are imminent, rather than a single reduction or reduction of labor costs. What is certain is that if any enterprise has truly implemented the ISO9000 management certification system, and the lean production management reaches the quality requirement of 6 Sigma, the entire production system will produce greater benefits.
   2. Double the value of brand promotion
   Brand value lies in the intangible value reflected in the accumulation of brand history. Brand value addition is the core of the richest amount of energy in the intangible assets of enterprises. The intangible assets of beverage brands such as Maotai and Coca-Cola have reached the highest value assessment in the industry and all have unlimited room for growth. To operate a brand, a clear concept and a differentiated image, to create a personalized brand, event marketing and brand image promotion are combined. This success in Samsung ’s business is the best example of reference. Samsung was originally a third-rate brand of roadside goods. A series of brand strategies, in just a few years, won the first-line brand in the world's electronics industry, can not be said to be not a business miracle, the biggest source of success is the adjustment of business strategy and the brand's heavy investment. What the small and medium-sized enterprises in the furniture industry lack is system strategy and brand investment. The premise of fearing investment is that habitual speculative thinking and behavior are deeply entrenched. Only a few are afraid of making mistakes or do n’t understand how to invest. Building a brand is a long-term Accumulation and benefits are also long-term, but many operators value immediate and short-term benefits, and ideological contradictions are more prominent than realistic ones. The obvious sign that the brand ’s commercial value has doubled is the brand franchise fee, which ranges from 50,000 to 300,000 for a certain furniture brand. Why is there such a business operation in the case of large-scale shop opening? The problem lies in the commercial value of the brand. A good brand can give a high and stable return. Highly intelligent dealers have their own rational choices. Market management practices also accurately prove their value orientation. The operating methods of high-end products and vulgar products are There are big differences, and it is also obvious to achieve the goal of operating efficiency. Brand monopoly chains have doubled terminal sales, and celebrity endorsements and event marketing are even more effective means to achieve rapid multiplication of brand value.
   3. The value of channel scale has doubled.
   From Le Pepsi and Huiyuan in the beverage industry to Metersbonwe in the apparel industry, Midea and Gree in the air-conditioning industry to Shanghai Volkswagen in the automotive industry, the reason why they have become the industry leader is because the channel scale has produced great benefits and value. There are more than 30 primary markets in China's furniture industry, nearly 300 secondary markets, and more than 2,000 tertiary markets. With huge market and consumption capacity, as of today, NuoDa's furniture industry has no market for an enterprise. With a market share of 10% , it means that the brand's market size is too small, and it is decided that there are no large furniture companies. There are tens of billions or hundreds of billions of companies in other industries, and furniture companies are up to several billions, and there are also bragging Suspected.
   Investing in subdivided target markets is an effective means of channel expansion and construction. The use of various public relations methods is emerging in an endless stream, focusing on effectiveness, ignoring benefits, and maximizing the benefits of channel scale. . Fooling has become a common practice. The long-term sustained benefit growth is not enough. The short-sightedness and blindness of most furniture industry operators have exposed this failure at this stage. The scale and efficiency of a single store is the core of achieving brand growth. No matter what form it appears, the basic function is to achieve sales growth, so improving system services and support platforms is the basic guarantee for managing and operating a brand.
   From the simple brand monopoly upgrade to the standard of 4S business service model, the overall improvement of the furniture product business model represents a new era of product management to brand monopoly, and then to upgrade of the brand service system. The huge, stable and solid channel is the brand's lasting life The guarantee is also the core competitiveness of terminal success to create benefits.
   4. The value of teamwork that cannot be ignored in the multiplication of corporate cultural value
   Corporate culture should be the most important issue for current and future furniture companies. Enterprises without culture are destined to be destroyed, not beaten by others, but cut their own throats, but in the prosperous economy and society, all pursue value and interests In reality, often when the low-level requirements are not met, the team appears dispersed, and the team is not easy to bring, because of the lack of culture and the serious tilt in the distribution of benefits. If a 10-year-old enterprise does not have more than five years of Old employees, then this company must have some kind of inferiority. Without a stable team or leader, it is not worth following. Niu Gensheng's " Management of Wealth and Dispersion of People " focuses on the management philosophy of the millennium. Mengniu's huge development and expansion in a short period of time also fully proved the correctness of this millennium truth.
   From the maximization of external operating benefits to the maximization of internal distribution benefits, the contradiction between the two is also unified, unified in thinking, and contradictions in benefits. Some furniture companies do most of the first half well, and do not want to do the second half, or ca n’t do it at all. Some people's inferior root problems and social inferior root problems are common factual behaviors in the social status quo at this stage, which leads to different growth paths of enterprises. Therefore, we need to: break through self, change of mindset, change of mode, find direction, and get out of the predicament.
   The spirit of the team creates the power of the team. In recent years, many people who love learning have seen it in various media, especially on TV, and Li Yunlong in "Sword of Swords" has become the object of competition research. There is nothing to practice, and there is more to learn from. Everyone talks a lot, but it is actually used very little in practice. It is often forgotten in the discussion or praise. The temperament, aura and spirit of the leader affect the team ’s Power does not settle down in a day, and it takes a long time to hone and accumulate. Many companies do not pay attention to human resource development and planning. The establishment of corporate culture and the building of team spirit have long stalled in the hovering of traditional customs and have been Competitors who are good at learning and improving continue to surpass and are at a competitive disadvantage. The good market and high-quality resources are occupied by some excellent companies, and the system operation value is doubled. Every five to ten years, some furniture companies are left behind by their opponents.
   V. The Myth of Listed Companies Realizing Capital Operation and Creating Capital Double
   Correctness is the fastest, efficiency produces benefits, systems produce value, and the market achieves growth. Enterprise business model innovation, R & D technology innovation, profit model innovation, etc. will bring huge competitiveness and development prospects to the enterprise. Successful operation can become the leader of the industry segment market. Once the scale is enlarged, the efficiency and growth reach the company's listing The basic requirements, as long as the resources are integrated, can realize the Lei Yue Longmen, achieve a gorgeous turn, enter the capital market, and the enterprise achieves a higher level of operation and doubles the value of assets. Entering a broader capital market while standardizing the operation of an enterprise not only shares the development results of the enterprise with the society, but also allows the overall system value to multiply.
   It is well-known that companies with precise positioning and catching up with goals, such as Microsoft, Cisco, and Alibaba, all entered NASDAQ in the United States through capital operation, changed the predicament of debt management, and directly talked with capital, resulting in huge social benefits and Value growth. The Xiang E Qing Restaurant Group, which was recently listed on the domestic GEM, started as a couple in Shenzhen with two tables at a roadside store. It expanded and improved along the way, realizing a leap-forward development of business, forming a restaurant brand chain group, and regulating management to enter the capital market. Now that it has become the richest boss in China's catering industry, personal assets doubled to as much as 3.9 billion at the beginning of the listing . It is also a traditional industry. There is a lack of such enterprises in the furniture industry. Perhaps the phrase " thought determines the height, and the state determines the size " is more valuable to our furniture industry managers.
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