The foreign brands press China's paint companies should go upstream

In recent years, the Chinese coating industry has developed rapidly. The huge space for development not only brings development opportunities to domestic paint companies, but also attracts many foreign companies to increase investment in China. At present, the world's largest paint multinational companies have strong presence in the Chinese paint market, such as AkzoNobel set up factories in Sichuan, to enter the western market; US Sherwin-Williams new plant has been put into operation in Zhaoqing; Germany Dufang paint opened in the north The market; and PPG, Nippon, Crocodile and other paint giants have also established a solid position in the Chinese paint market. On the other hand, the transformation and upgrading of China's oil and chemical industry during the 12th Five-Year Plan have created greater room for cooperation between Chinese and foreign companies. Evonik, BASF, Huntsman, Dow, LANXESS, Bayer and other chemical giants have increased China's investment.

The pressure of the foreign brand army has, to a certain extent, caused a huge impact on local ethnic enterprises. However, from an optimistic point of view, China's paint companies may be able to discover opportunities from adversity. This is mainly reflected in the following two points: First, we can learn the advanced technology and technical level of foreign brand enterprises. Compared with foreign brands of paint companies, local ethnic paint companies still have a certain gap in terms of technical level and construction technology. The second is to absorb the management and operating experience of foreign brand companies in the nearest place.

Facing the competition of foreign brands, China's paint companies need to work hard to accomplish the following: First, we must focus on building a brand paint company with international competitiveness. The strong entry of foreign paint giants requires that the development of local paint companies must be in line with international standards. They must not only pay attention to the competition among domestic counterparts, but also must look at the global paint market to increase their competitiveness with international brands. The second is to improve the ability to open up both domestic and international markets. At present, the level of paint consumption in our country is relatively low. Local enterprises must not only increase the development of the domestic market, but also have the ability to open up the international market and establish and improve the supporting service system. Third, it is necessary to actively introduce excellent management experience, advanced paint production equipment and construction technology levels for foreign brand coating companies, improve labor productivity, and accelerate the development of independent innovation research results into productivity.

In the face of the impact of foreign paint giants, Chinese local paint companies have only met challenges, actively responded to challenges, and used their own advantages to promote the integration of the domestic paint industry's industrial chain, out of the coating industry with Chinese characteristics.