The other side of smart glasses: initial success in the corporate sector

Smart glasses, represented by Google Glass, are clearly in a phase of failure in the consumer sector. The reason why it is called "staged" is because the manufacturers have not given up. After solving the wear experience, application scenarios, privacy, price and other issues, consumers may re-recognize smart glasses. At present, the main value of smart glasses is reflected in the commercial field.

Smart glasses are now more realistic to sell to companies

According to VentureBeat, data from the US Federal Statistical Office show that there are currently about 46 million Americans working in wearable devices, and that number is expected to rise to 52 million by 2022.

In fact, smart glasses currently have different levels of coverage and applications in the services, healthcare, oil and gas, automotive, security, physical and transportation industries; and APX Labs, Augmate, Wearable Intelligence, Pristine and other software technologies. The company is also exploring the application value of smart glasses in the business environment. For example, APX Labs has reached a cooperation intention with Boeing to design smart glasses-based maintenance applications for Boeing passenger engineers to reduce workflow and improve efficiency. Augmate also launched smart glasses applications for retailers, making purchasers Optimize product features, understand inventory, and more to optimize the entire service process.

Of course, for enterprises, although the higher price of smart glasses may not be the primary problem, it is still a problem that cannot be ignored. The $1,500 Google Glass is obviously too expensive. Even smart glasses such as Recon, which are cheaper than the iPad, are still expensive compared to handheld devices such as the iPad. Smart glasses manufacturers need to solve the cost of the device as soon as possible.

The emergence of Microsoft HoloLens has once again triggered a discussion of augmented reality devices in the industry. In essence, similar to Google Glass and Vuzix, HoloLens is an augmented reality-based device that generates a holographic steerable interface that interacts with real-world scenes. In terms of marketing, Microsoft also highlights HoloLens's “changing the way of working” feature. For architects and designers, HoloLens clearly offers a new form of work that makes the design more intuitive and controllable.

In other words, the emergence of HoloLens is expected to further promote the application value of augmented reality, that is, smart glasses in the commercial field, so that it can be quickly popularized in factories, creative companies, medical institutions, retail and other industries. Once the price of the product is reduced and the application is rich, consumers may re-recognize the smart glasses and use them in some occasions.

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