The price increase of building materials is reported as "selling sheep's meat with sheep's head"

The owners who started to decorate found that many building materials have quietly raised prices, and the renovation budget has been rising. According to the latest statistics, with the increase of raw materials, labor, logistics and other costs, reasonable adjustment of building materials prices is inevitable. However, according to the survey of this newspaper, it is found that some of the rising prices of building materials in the market are "selling sheep meat on the head." ", For some building materials whose product quality is not high by themselves, the price is immediately" increased due to the increase of the ship "because of the label" for exclusive use of the decoration company ". Ordinary building materials and even unqualified building materials have been put on the name of “brand home improvement only”, but consumers have to pay the building materials rebates for decoration companies, designers and decoration workers.

Observation 1 Once the commonly used materials are dedicated to home improvement companies, the price will be upgraded

Recently, some friends complained to reporters that “decoration is really grind”, and mentioned that the materials provided by home improvement companies are quoting unrealistically high prices. After investigating, the reporter found that most of the high-priced materials have been "legalized" and posted the "special" brand of a certain brand decoration company. Such as: a company's special wire box, 5 yuan each; special slide rail, 180 yuan each; special countertop, 1300 yuan per meter; special wire, 80 yuan per meter; special threading tube, 45 yuan per meter ...

It is understood that the ordinary wire distribution box on the market, the lower one only sells a few cents, and the better one only sells about 1 yuan. After the home improvement company's packaging became "special", the value immediately doubled. Slide rails are also the most common hardware accessories. The market price of high-quality brands is only seven or eighty yuan per piece, but the price of the decoration company has risen to more than one hundred yuan per piece. "Some home improvement companies say" special products "to owners, which are actually ordinary materials on the market, and they are affixed with their own brands." People who have years of experience in materials management in home improvement companies told reporters that many brand companies now have Such "operation", of course, the materials used by brand companies are not bad in quality, most of them are brand products, that is, the price is 2-3 times higher than the ordinary market price.

Observation 2 "OEM rebates" are unwritten "rules" in the industry

"Decoration companies will add some special building materials to the" special "brand, the owners often do not doubt." The source said that the owners do not have the time and energy to "find out" the price of all main and auxiliary materials on the market, "to slaughter" Inevitable. The surveyed owners also said that they did not know anything about the real information such as brand, material, specifications, label, etc. about the materials provided by the decoration company, except the leaflets printed by the home improvement company. Nonetheless, most owners express their approval for the special materials provided by the decoration company.

"In the final analysis, it is a question of profit. Only when the price of materials goes up can the material supplier make a profit, and then be able to rebate the decoration companies, designers, and decorators." People familiar with the matter said, "the truth is broken."

In the market situation where many owners rely on home improvement companies for design, planning and construction, from sanitary ware floors to small switches and sockets, all building materials products will find ways to sell through the home improvement company's mainstream channel facing the terminal. Products, "In accordance with the principle of more pushes and more rewards, rebates are at the very least. Different types of building materials will also go to the home improvement company of the corresponding grade and strive for" branding ". This kind of" joint "is found in material vendors and decoration companies. The construction workers have become a "consensus", the rebate rate is generally 15% -20%, and some rebates are more. "

Insiders of the home improvement company said that the reason for the “brand company-specific” label is to highlight the cost-effectiveness of the selected materials and to lower the overall price through integration. However, some people admit that the price of "OEM products" is not comparable, and it is easy to affect consumer psychology, and no longer compares the prices of materials provided by decoration companies in the market.

Observation 3 The price of auxiliary materials "diving" has become an impenetrable "earning point" for owners

Mr. Liu, who lives in Tiandi New Town, told reporters that his newly-purchased second-hand house invited a well-known home improvement company in Nanjing to do half-package decoration. It was also agreed in advance that the owner should specify the brand and price of the main materials. The company is responsible for procurement. At that time, Mr. Liu thought that as long as the brand and price of the main materials were determined, and then he went to the building materials market, he could know the price of the materials and the quality of the authenticity, and he would certainly not spend "wrong money". The result was beyond his expectations. "The design plan is okay, and the construction quality is also good, but the prices of some auxiliary materials provided by the company surprised me." Mr. Liu recalled the situation at that time and was still helpless. "An ordinary distribution box sells for 4 yuan. The same on the market Only 1 yuan; the sauna board with a market price of 27 yuan per square meter has become a company-specific, imported white pine wood varnish sauna board, and it actually sells for 220 yuan per square meter. Even if some installation fees are added, it will not be so outrageous. Well! Looking at this quotation, I was speechless, only to blame the contract without signing it at first. "

Feeling painful, Mr. Liu reminded the owners who want to decorate, even if they purchase auxiliary materials, such as sauna boards, junction boxes, hardware accessories, etc., they should try to buy them on the market as much as possible. Do not trust the so-called "dedicated" materials provided by the decoration company.




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