What caused the brand-name lamps to repeatedly blacklist?

Not long ago, the Shanghai Municipal Administration of Industry and Commerce released a report on the quality inspection of lighting in the circulation field. The two lighting industries, Osram and Op, are well-known on the list, which is very embarrassing for consumers and the industry. When the reporter searched for relevant information, it was found that Osram and Opp had already passed the list of unqualified quality inspections in September 2011! A list of unqualified products exposed the chaos of the current lighting market. What caused the brand-name lamps to repeatedly hit the black list? The profit-seeking and the brand are light and heavy? These problems not only caused the quality of the lighting industry to surface, but also sounded the alarm for consumers.

Well-known brands have repeatedly problems

On July 6, the Shanghai Municipal Administration of Industry and Commerce notified the unqualified quality monitoring of the lamps in the circulation field in the second quarter of 2012. The results showed that 13 batches of goods were unqualified. A closer look at the summary of non-conformities, it is not difficult to find that among the 13 batches of unqualified products involved, most of the trademarks and brands such as Guangzhou Kailin and Baoshida are unknown, only Osram and Op, regardless of The industry is still quite famous in the eyes of consumers. When the reporter looked for relevant information, in the "Shenzhen Quality Supervision and Inspection Results of Shanghai Mobile Lamps in 2011" released by the Shanghai Municipal Bureau of Quality Supervision on September 7, last year, I saw the two "big names" of Osram and Op. In the column.

Two times on the black list, the time difference is only 10 months, different batches of the same kind of products, it is really embarrassing! The reporter further discovered that as early as the 2007 CCTV "3·15" party, Opu was due to an energy-saving lamp Exposure to electric shock and mechanical strength items was rejected. In the face of such frequent frequents on the black list, how does Op and Osram react? The reporter tried to contact the relevant person in charge of the company through the customer service phone of Op Lighting, but his 400 customer service phone was busy in two days and could not be connected. Op's official Weibo on Sina did not respond to this quality inspection. In the case of OSRAM, the reporter contacted a staff member of the Beijing Marketing Department who wanted to know whether the company's Beijing market involved the same batch of unqualified products. She responded that the matter needed to communicate with the company's Shanghai marketing department.

“From the 2008 National Stadium “Bird's Nest” to the 2010 China Pavilion at the Shanghai World Expo, Osram lighting products are shining,” said Osram (China) website. On the official website of Op Lighting, the high-profile display of its "China Famous Brand" and "China Famous Brand" aura. However, as one of the few well-known brands in the field of lighting, there is little positive response to the unqualified quality inspection, and its brand image is undoubtedly another major blow, leaving a long list of questions for the industry and consumers. .

The quality of the lighting industry is increasingly prominent

In fact, the "stars" of the lighting industry in the blacklist are not only Osram and Op, but the heavyweight lighting companies such as Langeng and NVC have been trapped in "quality inspection doors." When the reporter called Yang Junshi, the executive deputy director of the professional committee of the Beijing Lighting and Lighting Market, in response to the fact that Osram and Opt were twice found to be ineligible in Shanghai in one year, his response was “quite shocking”. "Enterprises like Opt should not have this problem again and again! Well-known companies should pay attention to it!" Yang Jun told reporters that such well-known enterprises as Op, Osram, due to huge production and sales, caused Some loopholes in product management, especially the “branding phenomenon” that has appeared in recent years, have led to the omission of quality control.

"For the results of the spot check published by the quality inspection department, we will organize the market census for the first time and remove the unqualified products." According to Yang Jun, there are many sub-categories in the field of lighting, and the products are complicated. The industrial and commercial quality inspection department conducts random inspections on the lighting products. Each time there is a different focus, random sampling and sorting. In order to effectively supervise the circulation market of lamps and protect the interests of consumers, the professional committee of Beijing Lighting and Lighting Market has formulated a system for notification of unqualified products, that is, the results of the inspections by the quality inspection department are posted in a prominent position in the market for notification, one is to remind consumers Note that the second is to alert the notified company.

But there is another voice in the industry, that is, the quality concerns of the lighting industry are largely related to the market environment. An industry insider who does not want to disclose his identity believes that the current market environment is not fair to large companies. The products of small enterprises are mixed, and the industrial and commercial quality inspection departments can't check them. Moreover, small enterprises “play a shot for a place”, they don't care about the so-called quality inspection, but large enterprises are the targets of annual inspections. Once in quality control. In the case of a poor pool, it will become a target for a certain batch of products on the "black list". "It is not a slogan for companies like Op, Osram, but the core of the problem lies in the incompatibility of the market environment. We do not lack standards. We lack a strong supervision mechanism and a strict punishment mechanism."

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