Talking about the age of solid wood furniture sales

The environment must be optimistic and the future prospects are brilliant

First of all, we have to be clear that the era of huge profits from selling furniture has passed. To reduce the psychological expectations of profits, unrealistically high expectations will torture yourself and cause pain, which will lead to pessimism and failure. We must soberly understand the current situation and adjust our mentality in a timely and healthy manner.



But this does not mean that furniture sales are no longer possible, there is no need to give up or change jobs. The bad environment in the past two years has led to a sharp decline in the furniture industry chain, and dealers have a hard time, so we must believe that this is temporary. The future prospects are still very good. I have studied some of the demands made by the 18th National Congress of the People, which are beneficial to the future economic trend and increase people's confidence. I am more optimistic about China's economic situation. After all, our domestic demand capacity is very strong. At the end of the year I communicated with friends from several different industries, and they all felt that the economy was already showing signs of recovery.

Give two more examples to demonstrate my optimism. The first point is that the secondary and tertiary markets have not undergone real estate regulation and control. The houses in these markets are still selling very well, and the prices are really unlimited, which is our very important market. What's more, each city has many high-end villa communities, so the channel should sink. The second point is that those who buy high-end solid wood furniture are rich people. It is normal for them to have several suites in their hands, so the potential for continuous consumption is still great.

To sum up, the dealer first let himself live, do not give up easily, you insist on success, success is left to those who are prepared. Some stores that can't keep up are closed properly, don't let it continue to suffer a loss, but you should stick to it. Of course, dealers should learn to stay ready at this time, expand at the right time, step on the right spot, and match up.

In addition, I give a suggestion to dealer friends to focus on the market instead of staring at the opponent, and not being controlled by the opponent's rhythm.

Good products must meet three conditions

Here I am throwing a brick to attract Yuya, what I said is not necessarily correct, it is just my personal experience.

When I open a new store, I choose the storefront. First, I will choose a mature business district, even if it costs more. I am not very interested in the new store with a partial position. Although the rent advantage is obvious, the dealer cannot afford it. Sometimes your position in a mature business district is not good, but it can be improved by artificial means, such as guidance systems, flags, ground stickers, and notices.

After choosing a store location, we must consider decoration . I always think that hardware decoration can't be too economical, don't lose it because of small. Because the feeling of the store atmosphere is very important, the product has a sense of value, and the store atmosphere is very important. The effect of the same product in stores with different decoration sometimes varies greatly, which directly affects sales.

Then talk about the product. Good products must meet three conditions.

competitive price. Under the premise of the same style and quality, it may be slightly cheaper than its counterparts, such as 10 points.

The second is the product. To be differentiated, the color system is very important. It is best that the color system is unique in the store, so that it can firmly grasp some customers who pursue individuality. The details of the product are also very important. The difference between genuine and copycat products is sometimes in the details.

Again, the style, especially the single-piece product, is full of charm. Still the old saying, quality tastes life. Speaking of which, I would like to add that many dealers selling solid wood furniture cannot bear the temptation to describe some wooden furniture and resin-molded furniture as all solid wood furniture. The more and more transparent, customers will eventually find the difference between them and all solid wood furniture. So stick to all solid wood furniture. Facts speak louder than words. Now selling solid wood furniture is to fight the price, but it still needs to return to the quality of the fight.

Now that business is not easy to do, everyone is insisting. The better the big brand, the more insisted on pursuing the real price. I found that it is better to have big brands on hand. If you have small and medium brands, the days are relatively poor. If you have the opportunity to get the right brand management, you must fight for it. To endure loneliness, but also to withstand temptation.

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